Eric Yaverbaum

Eric Yaverbaum

Eric Yaverbaum, CEO of Ericho Communications, is a communications, media, and public relations expert with over 40 years in the industry. Eric has worked with a wide-range of top-of-their-industry clients, including Sony, IKEA, Progressive Insurance, Domino’s, Beachbody, H&M, and fitness guru Jack LaLanne. Eric is also a bestselling author of seven books, including industry-standard bestseller Public Relations for Dummies and Leadership Secrets of the World’s Most Successful CEOs.


Eric Yaverbaum is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn. For more information, visit the author’s website.
Wealth Management

The Problem with Silicon Valley’s “Fake it Till You Make it” Philosophy: Why Authenticity and Integrity Matter

Product investing by its very nature is risky; it requires investors to financially support a product that has not yet been created in an effort to bring it to fruition. While any decent investor will do the requisite due diligence to minimize their risk, it's still ultimately a judgment call....