Sunday, June 16, 2024
CEOWORLD magazine - Archive in Eric Yaverbaum

Eric Yaverbaum

Eric Yaverbaum

Eric Yaverbaum, CEO of Ericho Communications, is a communications, media, and public relations expert with over 40 years in the industry. Eric has worked with a wide-range of top-of-their-industry clients, including Sony, IKEA, Progressive Insurance, Domino’s, Beachbody, H&M, and fitness guru Jack LaLanne. Eric is also a bestselling author of seven books, including industry-standard bestseller Public Relations for Dummies and Leadership Secrets of the World’s Most Successful CEOs.

Eric Yaverbaum is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn. For more information, visit the author’s website.
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Executive Insider

How Business Leaders Can Navigate Brand Reputation in the New World of #Deinfluencing

A new trend is taking TikTok by fire, and that trend is #deinfluencing. The hashtag now has over 328.5 million views and is quickly growing, with new videos being added every day. The trend began in the beauty space when TikTok influencer Mikayla Nogueira posted a video promoting L'Oréal Telescopic...