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Tuesday, June 24, 2025
CEOWORLD magazine - Archive in Eric Yaverbaum

Eric Yaverbaum

Eric Yaverbaum

Eric Yaverbaum, CEO of Ericho Communications, is a communications, media, and public relations expert with over 40 years in the industry. Eric has worked with a wide-range of top-of-their-industry clients, including Sony, IKEA, Progressive Insurance, Domino’s, Beachbody, H&M, and fitness guru Jack LaLanne. Eric is also a bestselling author of seven books, including industry-standard bestseller Public Relations for Dummies and Leadership Secrets of the World’s Most Successful CEOs.


Eric Yaverbaum is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn. For more information, visit the author’s website.
Eric Yaverbaum
CEO Insights

How New Business Owners Can Boost Their Brand on a Budget

Building a digital brand presence can make or break a small business or early-stage startup in today’s chronically online world. After all, a recent Visual Objects survey found that nearly half of consumers are likely to visit a company’s physical location after finding out the business has a strong online...