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Wednesday, July 15, 2020

Eric Yaverbaum

Eric Yaverbaum

Eric Yaverbaum is CEO of Ericho Communications and the author of seven bestselling books including the seminal "PR for Dummies" and "Leadership Secrets of the World's Most Successful CEOs." He has over 35 years of experience in public relations and communications, serving at the head of agencies of record for countless multinational companies. Eric Yaverbaum is an opinion columnist for the CEOWORLD magazine. Follow him on Instagram or connect on LinkedIn.
CEO Insider

The Great Reckoning: Why So Many Brands Got Called Out

The racial reckoning of 2020 – in which politicians, corporations, organizations, influencers and celebrities large and small have been forced to acknowledge and answer for the structural inequalities present within their organizations and the United States at large – is still in full swing. The tireless advocacy of protestors and...