X-Day Programs And Why They Sell like Crazy

The idea of learning something in less than a couple of months sounds exciting. This is why programs like that have helped thousands of merchants sell successfully through the internet. Today we will talk about why they are so useful and why people support them.

1. Time is limited
   The most important thing a marketer does when they turn to the consumers for their support and devotion is that they make a promise. You will often hear people talking about value in marketing. A person who claims they can help you fix your body and lose weight in 20 days practically sells two things. One could assume that the product’s value focuses on the result they promise to the client regarding the appearance of their bodies. At the same time, another part of the advertisement cannot be underestimated; the fact that they claim that this can be done in 20, 30, or 40 days, etc. The second part of the ad is as important as the first one. It is so important that we could say it is the product’s core value. Let’s say that according to the ad, you can lose 8 pounds in a week. A person may be interested in losing these 8 pounds. Another person may be triggered by the fact that they will only have to spend a single week. They may even be ok if they do not manage the goal of 8 pounds, as long as they will not have to spend more than a week following a stressful diet. People do not buy only products; they also buy time. Our time in life is limited, and this is why t is so vital. The quick pace of life today is making everything anxious about time, and having the luxury to choose where we will spend it is now a priority.
2. The opportunity to do something from the comfort of your home
   Anything that does not require you to stand up, get dressed and make your way to a far destination sounds like an attractive idea. If one thing is for sure, this is that the internet can give you access to all kinds of stuff with the press of a button.
3. Low cost is a plus
   When someone sells something on the web, they are not obliged to have a physical store somewhere. This means the expenses of the whole business can be controlled. If you consider that the product that is being sold is not physical, either things change even more. When someone sells services, they basically sell their time. Now consider the possibility that the service you sell is not an online interaction but a recorded video or audio. The product is ready, and no matter how many ”copies” you sell, you will not have to invest more money. If the sales go crazy, you will need the proper customer service, but again the cost of what you sell allows you to drop the price. This is the reason why most of these programs come at a very low price. Of course, the fact that we only talk about a video or something that does not demand a face-to-face meeting means that the value of the given product would not justify a high price for the customer. In any case, these programs are a low-cost investment, and regardless of the reasons why this is happening, they can attract clients like honey attracts bees.
4. The encouragement that others have done it
   Just like in physical products that are being sold on the net, services can be easily compared, and people can have access to all the options that are available to them. Most of them will encourage you to buy them by letting you know how many followers or clients they have already. The idea that others have done it before you and have literally managed to reach their goals is the most comforting emotion a buyer needs to complete a purchase. Whatever is based on your own effort does not give you a guarantee of the result you will get back. Therefore these plans are not engaged to whether you will make it or not, but they can easily provide the hope that is necessary for someone to make the first step.

Have you read?
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How to (Really) Build Cross-Cultural Competence from Education Abroad Experiences by Dr. Paula Caligiuri.
To Achieve Top Performance, Growth Mindset is Not Enough by Brent Keltner.
Book Review: Confessions of an Economic Hit Man 3rd Edition – China’s EHM Strategy; Ways to Stop the Global Takeover, by John Perkins by Ladys Patino.