Big Business

The sales department is very challenging because it is strictly responsible for how sales go. While marketing develops a theory and doesn't have to deal with the real world where you actually have to complete a sale, people who work in your sales team are expected to do their best...

As soon as a businessman realizes he wants to start a new business he needs to come up with a plan. The business plan will help you put your feet back to the ground and gain a more realistic perspective of what you intend to do. It will help you...

The marketing departments in every company have a crucial role since they often have to stand in between other departments such as the sales department, etc. What does marketing mainly have to focus on? Let's have a look. Calculation of the ROI Contrary to what many people may think the...

Strategy execution is a hot topic today. As the Covid-19 crisis unfolds, uncertainty is impacting business much harder than ever before. Organisations must navigate the quickly evolving landscape by adjusting their business resources and stay ahead of the game during times of change and turbulence. However, actions by senior executives...

Since the publication of my most recent book, Indispensable: Build and Lead A Company Can’t Live Without, last month, I have had the marvelous opportunity to discuss several of the key questions covered in the book with several fellow thought leaders. This 5-part article series captures the essence of those...

April is Autism Awareness Month. The Center for Disease Control defines autism as "a developmental disability that can cause significant social, communication, and behavioral challenges." One in 54 kids are autistic and whether your child is autistic or not, everyone knows someone with an autistic child.   Talking about autism normalizes it....

The COVID-19 pandemic has left a major, lasting impact on our world and how we operate. For many, this pandemic was hard, both personally and professionally. We have had to adjust and pivot. Those who didn’t suffered more, but those who were able to adapt their business model, not only...

The idea of conscious consumerism has grown steadily over the past decade, but a global pandemic and social justice awakening accelerated the trend. Moving forward, businesses across all industries would be wise to prioritize customer wants and needs, voice their values, and follow through on their promises to drive long-term...

With more than 90% of executives acknowledging that forecasting needs to look different in 2021, it’s clear that the days of relying on weighted averages and other historic data to identify patterns are long gone. Demand sensing improves accuracy, but producing reliable forecasts requires the right type and quantity of...

Kemira Oyj (HEL:KEMIRA), a global chemicals company, announced that Terhi Kivinen has been appointed as Chief Communications Officer of Kemira Oyj starting from May 1, 2021. Kemira is headquartered in Helsinki, Finland. Terhi Kivinen joined Kemira as Director Global Communications and Stakeholder Relations in March 2020 and prior to Kemira...