Big Business

Pivoting to social media can feel overwhelming, but it doesn’t have to. Whether you’ve been in the game a long time, or you’re starting a brand new company, it’s expected that brands have a social media presence these days. It’s important to have a public face on the internet, for...

The year 2020 had so much to teach us. Yes, although it's been a few months into 2021, the battle we all fought is still fresh in the minds. Although things have not yet resorted to normal, we all are racing ahead with positivity. As we all look forward to...

The market is so competitive that only a few can make it out there for a long time. From the first time, an idea comes to mind and from the moment we start making the business plan the question of what different do I have to offer to people, rises....

The right marketing starts with the right positioning. In all companies, it is a major factor that is being discussed again and again. We can talk about product positioning and we can also talk about brand positioning - in most cases the steps are the same. The ways that one...

The smartphone is one of the most loved inventions of the digital age. This one device has the power to connect you to the world outside instantly. But what happens when the most used gadget of the 21st century gets an added dimension of luxury? It gets listed as one...

Remaining sustainable and even more able to grow your business bigger is not a piece of cake now that the financial crisis bothers most businessmen in the globe. However, opportunities are abundant and it seems that there is a certain pattern that stops people from thriving. Let's explore today what...

Over the past several years, companies have realized that cybersecurity can’t just be a check-the-box enterprise – it has to be a fundamental component of their operations, services, and cultures. Many factors have conspired to drive this shift: rapid digitization across industries and sectors, the surging availability and effectiveness of...

What tone do you set for your organization? Why do some cities that were once great wander aimlessly and waste away into a state of mere existence? Why do once-great organizations crumble? Why do families that seem to be strong succumb to crisis after crisis? The answer is simple: the...

Driven by the very nature of businesses, CEOs are expected to display corporate behavior. Such behaviors are reflected in certain attributes of professionalism, chasing business targets, conducting frequent business meetings/reviews, attending corporate parties and events, activities on social media and other media platforms, verbal and written communications to staff and...

It’s happening. America is reopening, and like a sprawling field of bright red poppies the post-Covid consumer is bursting with a renewed self-expression and ready to dance again experts say. Which is great news for the economy and business owners, except for one thing, finding willing workers is tough right...