Erin Riley is Promoted to the position of CEO of TBWA\Chiat\Day United States

TBWA has appointed Erin Riley to the position of CEO of TBWA\Chiat\Day United States, effective immediately. In this new role, Riley will be responsible for overseeing the creative teams in Los Angeles, Nashville, and New York and will focus on the continued growth of the agencies in the US.

With a history at TBWA since June 2016, starting as the President of TBWA\Chiat\Day Los Angeles and later assuming the role of CEO in 2021, Riley is well-acquainted with TBWA and its Disruption® methodology.

This organizational change aims to strengthen TBWA\Chiat\Day Los Angeles, Nashville, and New York by consolidating under one leader. Despite the merger, the individual successes, robust local cultures, and close relationships with clients of each office will be maintained.

A key focus for Riley will be scaling TBWA’s best-in-class specialisms, including DxD by TBWA\ for design, Feed by TBWA\ for social content creation, TBWA’s Health Collective, and Plex by TBWA\ for B2B and complex business sectors.

Troy Ruhanen, Global CEO, TBWA\Worldwide, emphasized the significance of this newly created role and the ability of TBWA and Omnicom to nurture leaders from within. He believes that the united front will amplify strategic advantages resources, and accelerate future growth.

Riley, recognized as a Campaign US 40 over 40 honoree, has played a key role in steering TBWA through the challenges of the pandemic, achieving double-digit business growth, launching new B2B and design offerings, and attracting over ten new clients to TBWA\Chiat\Day’s portfolio in LA. These achievements contributed to TBWA being named Adweek’s Global Agency of the Year in 2021 and 2022, AdAge’s Global Network of the Year in 2022, and earning a spot on Fast Company’s list of World’s Most Innovative Companies for five consecutive years from 2019 to 2023.

Erin Riley expressed her gratitude for the opportunity to continue growing with TBWA and partnering with its creative teams. She highlighted her excitement to work with the outstanding leadership teams in both CDLA and CDNY to capitalize on the current momentum and set it afire. With a wealth of experience in various industries and roles, Riley aims to be an astute and empathetic partner to clients, respecting each agency’s unique vibe.

Riley has accumulated nearly twenty-five years of experience, working across diverse categories on both coasts, challenging conventions, and contributing to transformative campaigns for brands like Johnnie Walker, Cole Haan, and Old Navy.

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