Sunday, May 19, 2024
CEOWORLD magazine - Latest - CEO Spotlight - How Nick Collins is Expanding and Bringing His Billion-Dollar Ideas to the SMB Market

CEO Spotlight

How Nick Collins is Expanding and Bringing His Billion-Dollar Ideas to the SMB Market

Imagine growing up in the 80s with a network architect for a father who handed down your first computer to you when you were still in elementary school. Sweet deal, right? Well, that is the origin story for none other than the CEO and Founder of Sartoris Technology, now Sartoris Digital, the one-stop shop for business owners of all sizes to manage their online presence and traffic.

Nick Collins’ company is a digital marketing agency that provides paid ads, social media management, website and mobile app development, and SEO for its clients, ranging from small businesses to big-time corporations. The company has worked with many Fortune 500 and Fortune 100 companies, some of which are so impressive that their names are confidential — we know who they are though, and we can tell you they are quite the names to have on your business resume.

Sartoris Digital wasn’t always open to just anyone but the best, most elite companies. But since the advent of COVID-19, the company decided to open its doors to smaller businesses — a decision that has benefitted both Collins, his team, and their new clients.

Collins enjoys the innovative freedom in working with event planners and mobile app developers, among others. He admitted to us that he now prefers working with small- and medium-sized businesses due to their inherent creativity and personal touches. Because of his early introduction to technology and its wonders by his father, Collins feels strongly about the positive effects that come from creativity meeting the tech space.

Creativity and Technology Collide

By 6th grade, Collins developed his first website, with customers calling his parents’ landline at all hours asking for a Mr. Collins, meaning the young entrepreneur.

Around this time, he taught his grandfather, who worked in commercial printing, how to print with modern digital tools rather than his familiar analog.

Later, still hungering for and inspired by the creative world, he attended film school. This duality of interests makes him such a great leader because he can cater to his clients’ unique needs while understanding which side of the brain they are coming from.

He made animations using the beta copy of FutureSplash Animator and was at the forefront of many creative tech advancements that seemed to marry the two fields in harmony. At this time, Collins became the top flash developer in the Kenosha area for 16 years.

Sartoris Adventures

Then came Sartoris Technology, now Sartoris Digital, which he founded in 2013. It did very well right off the bat through word-of-mouth. Collins used no marketing nor advertising to gain his new business’ success.

The shift from ‘Technology’ to ‘Digital’ comes from a rebranding of sorts, with custom-tailored approaches in the works for each and every client. COVID-19 left Collins as the last man standing in his industry, but Sartoris had to pivot its clientele base from large corporations to any-sized businesses to stay afloat.

This pivot was integral to Collins’ success. As many of us know, the biggest flaw many entrepreneurs make is holding too tightly to their original dreams. This serial entrepreneur knew that would be his downfall, and not only adjusted accordingly, but is loving his new niche.

“I get to work with so many amazing people that I otherwise never would have met,” he told us. “They say the student ends up teaching their mentor, and I feel the same way about my clients. The people I get to work for teach me every day, and the collaboration of many great minds has been so enjoyable to participate in.”

On the subject of whether Collins will venture back into ‘big fish only’ territory anytime soon, he maintains that Sartoris Digital will continue to serve any and all clients that can benefit from his services, and that he will let the clientele base continue to guide Sartoris’ path into its assuredly bright future.

About Nick Collins and Sartoris Digital

Sartoris Digital is a digital marketing agency that specializes in paid ads, social media, website development, and SEO for major corporations as well as small businesses. The company has worked with Fortune 500 and 100 companies. For more information, please visit

Have you read?
Flexibility at work – it’s more than just work from home by Joanne Alilovic.
Market Potential, Scalability, Sustainability and Performance: The Four Metrics of Competitive Advantage by Richard Hawkes.
Democracy is Required for Business to Thrive by Lisa Gable.
Manage your energy rather than your time to boost your wellbeing and performance by Fleur Heazlewood.

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CEOWORLD magazine - Latest - CEO Spotlight - How Nick Collins is Expanding and Bringing His Billion-Dollar Ideas to the SMB Market
Sophie Ireland
Sophie is currently serving as a Senior Economist at CEOWORLD magazine's Global Unit. She started her career as a Young Professional at CEOWORLD magazine in 2010 and has since worked as an economist in three different regions, namely Latin America and the Caribbean, Africa, East Asia, and the Pacific. Her research interests primarily revolve around the topics of economic growth, labor policy, migration, inequality, and demographics. In her current role, she is responsible for monitoring macroeconomic conditions and working on subjects related to macroeconomics, fiscal policy, international trade, and finance. Prior to this, she worked with multiple local and global financial institutions, gaining extensive experience in the fields of economic research and financial analysis.

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