Richard Hawkes

Richard Hawkes

Richard Hawkes is the author of NAVIGATE THE SWIRL and Founder of Growth River, an international consultancy that guides leaders and teams to create higher performance in businesses and organizations. Hawkes helps companies identify and resolve constraints to success. Clients include Edward Jones, GENEWIZ, Hitachi, Pfizer, Johnson & Johnson, and Mars. Hawkes received a B.A. in Computer Science and German Literature from Hamilton College and an M.B.A. in Marketing and Organizational Development from the University of Wisconsin-Madison.


Richard Hawkes is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn.
Richard Hawkes
Chief Executive Insights

Market Potential, Scalability, Sustainability and Performance: The Four Metrics of Competitive Advantage

Sometimes people talk about their business’s competitive advantage like it is a thing or collection of things—see that shiny thing, it is the source of our competitive advantage.  You will hear comments like “our competitive advantage is customer loyalty” or “economies of scale” or “technology” or all three and therefore...