5 Things You Must Know About the Brand Attico

Attico, the brand that was launched in 2016, has risen to global fame in a very short span of time which in itself is proof of the quality of the product. Being an independent fashion label idea and not having the comfort of a patron meant that it had to work its way up the hard way but that did not prove to be a challenge.

The designers and consultants for the brand, Giorgia Tordini, and Gilda Ambrosio, have kept the label unique through their collections. That, along with several other factors, has made Attico the brand that it is. In the present article, we will be talking about 5 things that have played a huge role in this meteoric rise to stardom.

1. Necessity is the mother of innovation
   Tordini and Ambrosio knew each other from Milan but had never worked together. While shuffling between avenues during the New York Fashion Week they lamented the lack of anything new that could get them excited. The rest, as they say, is history.
   They got together to collaborate over a few designs and came up with the idea to launch a label together. Their respective experiences and unique tastes were enough to propel the brand into instant stardom, within 2 years of its launch their label had gained a following, and everyone who was anyone in the industry was talking about it.
2. The brand is all about being different and creative
   The outrageous success of the brand can be attributed to the fact that the designers went off the beaten and oft trodden path, opting for something refreshing. Attico is Italian for apartment and from there the brand draws its ideas, what would a woman wear in the comfort of her home? That has been the guiding question for them.
   Being different does not always have to mean being unorthodox, the Attico brand has shown us that. Tordini and Ambrosio focus on making their designs not only elegant but also powerful, a combination which they think has been lacking in the industry for a very long time. And filling up this hole is what that has attributed to their phenomenal growth.
3. Putting the brand before the public
   Attico has been quite unconventional in terms of promoting its brand. The designers have opted for the presentation format over the fashion show format. In their opinion, this approach will benefit the brand more. Their whole idea is centered on women in the comfort of their homes, something that they feel cannot be conveyed via a ramp walk.
   
   Instead, they hunt for ideal apartments in Milan and then stock it to match their vision for the line of clothes they are working on. Every year they take up a different theme and every year they build their catalog from the ground up.
4. The secret to success is collaboration
   Giorgia and Gilda have their own views when it comes to designing but they don’t let it get in way of their work. They hunt for ideas together across libraries and vintage shops, wanting to be inspired, and then spend time drawing, sketching in a room once they have found what they needed, and staying on the job till they have a complete collection.
   This approach seems to have worked wonders for the brand as they have never repeated their designs and their collections are always appreciated for their depth and detail. In their own words, nothing comes to them all at once. Fabrics, patterns, designs, color, etc. they work out these details as they go, discussing and debating until they reach a mutually agreeable solution.
5. The brand of a new age
   Building the image of a brand as young as theirs, social media played a huge role. More than 200,000 people were looking at their brand online the day they announced its launch. Instagram, in particular, has played a huge role in expanding their reach and gathering feedback from their buyers.
   Even today they maintain an avid social media presence, keeping their followers in the loop of what they have been doing and what they have been designing recently. With the power of the internet being acknowledged, not all their success can be attributed to social media, they had the product to back up their marketing.

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