Even if you think your marketing efforts are producing the results you need, it’s important to revisit your strategies regularly. In light of shifting consumer mindsets due to the pandemic and changing marketing trends, what worked in 2020 — or even 2021— might not work today. These tips can help you...

Placecube works with its customers to co-create open and connected digital platforms. They accelerate the transformation journey through the reuse of well-designed digital services. Placecube works collaboratively, ensuring that their clients never pay twice for the same development and differentiate themselves through their actions and behaviours, living by the core...

Q: Mr. Yumashev, when and how was the idea of JitBit born? Did you have any relevant experience before? Why have you decided to launch that kind of business? What were your main goals and problems you wanted to solve? Alexander Yumashev: I’ve always wanted to be self-employed. I kept...

Does your business have a story to tell? Shanir Kol: My journey as an entrepreneur started way back in 1999 soon after I returned from my studies at the California State University Business School in Northridge, CA. As a budding businessman, my determination was always to help customers make informed...

Tight budgets and demand for ROI mean measuring efficiency is essential and improving cash flow is a daily goal. No matter the business, turning enterprise software into savings and profitability is now one of the smartest moves a company can make.  In our digitally governed industries, enterprise software systems contribute...

CRO is a “hot” trending title, but more CEOs are choosing a COO as their revenue partner instead. While there is not great industry data on this point, CEOs in a range of industries and growth stages are looking to COO for consistent revenue execution.  Consider these examples: Forbes: the...

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently,” Warren Buffett, CEO of Berkshire Hathaway, famously once said. These words have never been more resonating than today in the age of social media, influencers, and “gotcha...

Athens is changing in order to become a stronger brand abroad - to adopt sustainability practices, and to attract even more visitors. Athens Development and Destination Management Agency contribute to this direction with multiple initiatives. Athens has many stories to tell and much more to offer not only to its...

It is the chief aim of every entrepreneur to make a profit and scale their business. However, how you plan to do that as the CEO will hinge on your leadership style and the success markers used for your organization. How do you measure success?  There is no rulebook for...

What's it like being driven by purpose over profits? For Joe Soltis, CEO at purpose-driven and the results-focused franchise marketing agency, ChoiceLocal, finding true success is all about being driven by a deeper cause.   You may not hear the words "charity" and "profitability" mentioned in the same breath too often....

These days, it seems like everyone in business is out for themselves. Entrepreneurs these days are all so heavily focused on building products to cash in, rather than taking a solution-based approach. Said Shiripour set out to change that. The serial entrepreneur developed EZFunnels.com to allow entrepreneurs to become more...

The global pandemic certainly impacted how we connect with one and other.  We have gained an insight into ourselves and also into each other’s personal lives, virtually entering colleagues’ homes for business meetings – which were invariably interrupted by children, pets or the postman. We’ve shared the juggle and struggle...

The founder of Enopoloy, CEO Vlad Varizhuk always knew he wanted to make a splash, but figuring out where and how to start was the mission he was tasked with. He has turned in quite the journey from college dropout to former boxer to building a seven-figure business. Living up...

Changes are essential for our development, and even though every start may be scary initially, it should finally be welcomed and embraced, even in the cases where you were not the one who decided on this significant change, you need to think about how you can adjust to the new...

The success or failure of an organization’s digital transformation ultimately depends on leadership by the CEO. To really transform the company’s technologies and the culture around them, strong leaders have to be equipped with the knowledge, advice, and tools they need in order to effectively lead their organizations through transformation. If you’re...