Customized software solutions built in tandem with effective marketing, sales and service tools are fundamental for startup success.  As a startup, it’s essential to have access to tools, platforms and strategies that can “grow” as your company grows. Throughout its various stages of growth, a successful startup will naturally require...

No one would have ever suspected. I have heard people say that and I have heard that internal voice in my head start to beat me up, more times than should be reality … But let’s come back to that at the end of this executive article. The path to...

Launching and succeeding with an innovative, one-of-a-kind business is an exhilarating yet daunting journey. With the right strategy and determination, however, entrepreneurs can stand out in a crowded marketplace and create a profitable venture. It takes a combination of creativity, hard work, and marketing savvy to capture the attention of...

Businesses are a vital part of the local economy. They’re responsible for creating jobs, paying taxes and supporting other local businesses. Overall, they are the backbone of every community. Yet, when a community lacks strength, businesses must jump in and contribute to help their neighbors and make it a better...

It’s that time of year when predictions and trends pieces fill in-boxes and foretell of what’s to come in the next 12 months. This year, predictions are being made against the backdrop of doom and gloom, which point to a slowing of post-pandemic growth, ongoing inflation, and recent rounds of...

What critical success factors in business growth are under-emphasized for entrepreneurs? Whether due to recession-related layoffs, lockdown’s drastic effects on our relationships with our work, or a multitude of other factors, more Americans are founding their own business ventures than ever. According to statistics collected by Digital.com, nearly a third...

As a working musician, working a full-time day gig in Los Angeles, I understand having to ‘do what you gotta do’ to make ends meet. Given we are experiencing a cost-of-living crisis in the US and people are seriously worried about paying for sky-high energy bills this winter, the idea...

There was a collective groan when the airline check-in person announced our flight would be delayed. Travel-weary passengers shook our heads and hoped for the best but became increasingly dispirited as a second and third delay were declared. I’d just spent some quality time visiting my mom who lives nearly...

This year has been challenging in many ways possible, and as we start to approach the tail-end of what would be considered a whirlwind of uphill battles, the outlook going into 2023 for business owners will require a mental and physical shift to ensure they succeed. Economic concerns remain high...

Organizations of the future require strong, resilient leadership to stay competitive and ensure success. This means connecting organizational change to the fundamental values, abilities, and aspirations of the people involved. Recognizing large-scale transformation is a gradual process that can be a difficult experience with high degrees of uncertainty, business leaders...

Are you looking for the key to success in business? Do you want to learn how to juggle service quality, strategic communication and negotiations? If so, this article is for you! We'll explore the dynamic nature of this triplet, and how mastering it will help your business succeed in today's...

The hospitality industry is highly competitive, so it’s important that it moves with the times. Additionally, customer expectations are always shifting based on new technologies that are introduced. Obsolete systems will have a negative impact on your bottom line. Whether you’re a hotel owner or you run a restaurant, it’s...

India’s start-up economy is accelerating and has witnessed significant activities on multiple fronts, including the founding of new start-ups. The amount of funding, the number of investment rounds, the influx of global investors, the development of regulatory infrastructure, and internationalization in the last decade have witnessed geometric progress.  India is...

Small and medium-sized businesses (SMBs) have an exciting opportunity to foster a sustainable business from the ground up. They can communicate with their customers on a personal level, giving them a unique ability to create loyalty by sharing how well they make progress on their goals and align with company...

It’s all too easy to focus your branding efforts on digital marketing, but live events still provide significant ROI. C-suite members must actively participate in live events to build important relationships that can’t be achieved via digital means with customers, investors, and stakeholders. Here are some important factors to consider...