Increase Your ROI Through Customer-Centric Engagement, with consumers using a myriad of physical and digital channels to browse and buy, marketers need to become more strategic in how they both engage digital shoppers and encourage purchase. When you add the additional layer of being bombarded with messages from competitors and...

The New York Times – perhaps the world’s most iconic newspaper – is good at a great many things. Leadership, it appears, just isn’t one of them. The Times continues to suffer from the fallout of a decision on May 9th by publisher Arthur Sulzberger Jr. to fire outspoken executive...

After months of patience, hard-work, preparation, and persistence, you've been offered the "Chief product officer" position. Congratulations! In today's economic climate, it can be tempting to accept the offer, but should you take it? So how do you decide? 1. Are you passionate about the product - To be a...

Ironically, beneath all the debauchery there are a number of lessons investors should take from Martin Scorsese film, The Wolf of Wall Street? The first is that movie was an incredibly funny, entertaining, tons of sex,  drugs, cars, yachts, money -  really enjoyable!!! The most valuable lesson: How people who lack...

Increasingly, a new generation of tech savvy Hollywood celebrities and their sophisticated online marketing teams are busy leveraging social media to build awareness of their brands and connect with fans. Big time via witter Marketing, Facebook Marketing etc. Enter social media. And there you have it, the list of movies...

Many companies overlook the value of social media networks as customer service tools. A social media analytics company known as Talkwalker released an infographic detailing upcoming social media expert predictions for 2014. Social media gurus weight in, emphasizing a need for genuine and transparent communications online, between businesses and consumers....

Given the distances and time zones, how can we really bring joy and efficiency to the remote-management Work Environments. What are the advantages and disadvantages of remote working? Remote working has it's benefits for both employee and employer. I’d be very interested to hear in particular from individuals who have...

In this information Age, where knowledge is getting more complex: How can you spot a social media “experts” or "agency" worth engaging? So, if your company has a global presence, your social media marketers needs to understand collaborative global culture. Culture is invisible, nebulous, and difficult to measure. Social media is...

MOOCs (massive open online courses) have been revolutionizing online education for several years and are now becoming a major force in the corporate world. Designed to enroll thousands of learners, the courses happen online and are free to anyone with a computer, Internet access and the drive to learn something...

Not only are customers now empowered to compare prices, products and brand reputations before they decide to purchase, thanks to smartphones and other mobile devices — but new advances in mobile technology are about to inflict even greater impacts on the retail environment as we know it. This is due...

I know this is the most common challenge in any modern workplace. Distractions and interruptions happen, it's how you deal with them everyday that matters. So today, I’m going to share some simple and effective ways to deal with interruptions at work. Unfortunately, your mobile rings to ask “just a...

Since we published the list of top charity CEOs, advertising executives,  influential chief executive officers (CEOs,) venture capitalists, chief marketing officers (CMOs,) and chief information officers (CIOs) the role of the Chief Security Officer (CSO) in developing and implementing security processes that minimize risk in an increasingly unpredictable digital environment has...

Many Chief Executive Officers (CEOs,) CIOs, Chief Marketing Officers (CMOs)  and Senior Managers find the "IKEA Effect" confusing but actually it is essentially a problem solver. Although it was joke published in The Economist, seems spot on in explaining the success factor of IKEA: the concept of self-assembly. A study...

Twitter isn’t advertising or marketing platform, it’s a conversation. The best Ad Execs on Twitter don't try to sell to their customers, they try to engage and re-engage them in a personal way. Here is a list of Advertising Executives that have mastered Twitter. How Do They Describe Themselves? "Digital...

I’ll admit that, being an entrepreneur is hard work. Being a successful entrepreneur, even harder. Lots of "want-rapreuners" dream of running your own business and being your own boss.  If you think meeting a boss's expectations or deadlines is tough, try meeting your own.  So What separates the “also rans” ...