Companies have been applying various apparatus to grow fan bases and charm their cheerleaders to endorse their brands, but most have yet to harness their huge untapped fan values because the latter simply need to be tailored to reconcile with their business operations and objectives to reveal their full clouts....

They say time changes and with it the perspective too and in this there is this one thing which we noticed, major inclination of youth towards doing their own business. The though primarily ruling this vision is, ‘doing something for self’. Let that be 20 hours a day but working...

Moscow in Russia has been voted the unfriendliest city in the world in a survey conducted by Travel + Leisure. Interestingly, 9 cities of the United States of America find a mention in the TOP 15 list of the least friendly cities in the world. "Travel + Leisure readers didn't...

The New York Times’ front-page exposé of Amazon’s company culture has stolen America’s attention, but I think CEO Jeff Bezos’ response to the situation is the most intriguing part of this media storm. In the midst of a potential crisis, Bezos didn’t rely on high-level PR strategy sessions or leave...

It can be a little stressful when you have to make important decisions regarding your business and career. Making the right decisions is critical and this can create a lot of anxiety. As a result, here are 6 tips on how to make smart business decisions when your on the...

It can be challenging to be an effective business leader at your place of employment.  Being a leader requires the ability to lead people in doing certain things. This can sometimes be a little challenging. As a result, here are 7 tips in how to reduce the anxiety and stresses...

Central Saint Martins College of Art and Design, London, United Kingdom, was named best fashion school in the world for 2015 to study for fashion-related degree, according to the Business of Fashion’s Global Fashion School Ranking. Central St. Martins (C.S.M.) ranked number one for undergraduate courses (BA) and second for...

When setting regional goals, you need hard data to back up your position. Otherwise, you might be setting goals that are unsuitable. Market data allows you to quantify the opportunity. When you know the opportunity, you can plan revenue targets, resources and investment at the right level to help the...

For businesses, live events change the very nature of interacting with consumers. While computer screens or envelopes typically safeguard marketers during campaigns, the same is not true at a live event. Rather, brands engage face-to-face with an attendee, which means they need more creative strategies and tools to overcome different...

With all the talk around the Internet of Things (IoT), one has to wonder what all the hype is about. While the aggregate amount of structured data generated by the IoT can reach Exabytes, it is unstructured data such as presentations, collateral, audio/video files, and more that is the real...

Tom Steyn a senior executive has been getting in and out of airports in his hi-flying 15 year career and had gathered thousands of frequent flyer miles from his favourite Airlines. With the disruption of the airline industry by Low Cost Carriers (LCCs) providing ease of access to different city...

Emerging markets such as Argentina, Egypt and Pakistan are often overlooked in the international business landscape, despite the extensive entrepreneurism and professional talent on all corners of the globe. These markets have recently seen a rise in job prospects through freelancing, which offers earning potential that would have otherwise not...

Before thinking about opening another physical branch, consider the idea of putting up an online store first. Having an online retail store reduces the cost of expensive inventory and storage of products inside a traditional shop. Customers can also easily access them anywhere and anytime they want using their mobile...

Customer service experience strategies vary from business to business. Regardless of industry, customer service orbits around a singular expectation – businesses should meet and exceed the needs of their customers. This customer-centric philosophy is obvious, but according to a recent study from The Northridge Group of more than 1,000 respondents,...

a.k.a. Do You Wish You Were a Mind Reader? When you run a company, the bottom line is forefront in everything you do, and part of that is to know and understand your customers and clients. What they like and what they don’t like, why they do or don’t do...