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Elena Bajic

Elena Bajic

Elena Bajic is the founder and CEO of Ivy Exec, a curated career community of the world’s most successful executives and professionals. Ivy Exec’s exclusive portfolio of career-focused experts & recruiters, curated job listings, mentors and proprietary company profiles helps their members continue achieving their biggest career objectives, for enduring professional success. Prior to founding Ivy Exec, Elena worked with global firms and brands, such as Nivea and Swatch Watch, in marketing, advertising and international brand development. She is a regular contributor to Forbes and US News, and has been featured in Bloomberg Businessweek, Crain’s New York Business, USA Today, and Inc. Magazine. She has appeared on CNBC’s ‘Squawk on the Street’ and Reuters’ Entrepreneur’s Edge. She earned her MBA from Columbia Business School and her B.A. from Brown University.
Money Insider

Employer Branding for the Digital Age

Most companies promote their products and services with a corporate branding strategy but far fewer realize the importance of promoting their employer brand. And as the U.S. economy picks up steam and the hiring market gets tighter, your employer brand is a crucial factor in your company’s ability to finding...