Offline advertising is tough. Running a local business and having to pay monthly costs for a retail location, employees, and inventory is even tougher. The good news is that the internet, while it might seem like the competition, it does make the process of running a more efficient and profitable...

Design is frequently recognized as an essential aesthetic element, but it is often overlooked as a fundamental business strategy. What leaders need to remember is that design sends a message to customers, and it is critical to be intentional about the content of that message. With the right design, you can...

Warren Buffett's work calendar holds the key to more meaningful work. But it’s not what’s on his calendar that reveals this secret — it’s what’s missing from it. Nearly 30 years ago, Buffett had a meeting with Bill Gates during which he showed him his personal calendar. But rather than...

With India capturing the attention of the world, the dynamics of India’s domestic and international markets and the implications for its hotel industry have been explored. The airline industry has paved the way for the improved infrastructure needed by India to ensure future tourism growth. Domestic tourism explodes. To put...

Video marketing is critical for building an online brand in 2018. According to WordStream, 51% of global marketing professionals rate video as the most effective way to reach customers and grow a brand. It will be even more important in the next few years. According to one estimate, 80% of...

When you speak to customers through photography, they are more inclined to act positively. Here’s why. When life throws a curveball—a sudden injury, a family death, an aging parent who needs support now—it’s good to know there are businesses and organizations that can help. Yet picking the best one under...

Mobile has transformed the way we work, interact, and spend time thanks to the advent of technological advancements. Irrespective of business model, size, and scalability, entrepreneurs tend to jump on the enterprise mobility bandwagon. Today, it is difficult to stay firm in challenging and competitive business scenario, but enterprise mobility...

Having a blog and managing it is great fun for those who have a passion for working on it. But, there are several factors involved in it like SEO, designing of the blog, content and many others. If you are using the blogging as a career, then it is a...

As a business or eCommerce owner, one of the most important things you must do is to work on branding yourself as an expert online. This should be the goal of every online blogger, as well. You can use your blog to help increase your credibility and create your reputation...

Customer experience is number one in any business, but especially for retail brands. With more shoppers turning to online stores, retailers have a right to shake in their boots. Does that mean the online era spells doom for them? Not at all. Retailers just have to play it smart if...

There are many terms out there when it comes to community involvement programs and it can be very confusing, especially if you’re just starting out and want to explore the different ways you and your company can help make a difference in the world. There’s a lot of talk about...

Look, let’s be upfront. Any CEO running a small business or startup can attest to the fact that big marketing budgets are difficult to come by. When you’re spending most of your funds pushing out a minimally viable product, marketing just isn’t top of mind. The bad news is you’ll...

Many articles define a point of sale system as a virtual cash register; a means by which a customer completes a purchase. Although this is certainly true, these applications represent much more than might initially meet the eye. Were you aware that they can provide invaluable insight into how your...

We live in an incredible age with not only unprecedented access to practically all the world has ever known, but also to one another. We have to realize that technologies like the telephone, personal computer and smartphone app are all relatively recent innovations and this is largely unexplored territory. If...

You’ve got a lot on your plate. Leading a company requires the ability to quickly hone in on what matters and make informed decisions. You don’t have time to know everything, but as the CEO, you do have to get to the important details in short order and take action...