Many CEOs, forever looking to drive growth, curiously overlook one growth driver that is increasingly powerful: thought leadership. Research from Edelman revealed that 64% of B2B CXOs vet organizations through their thought leadership – and for 48% it has directly led to awarding business. This is particularly important in professional...

An omnichannel approach to marketing means seamlessly fusing together a number of different channels, which could include a website, social feeds and physical retail location, into a consumer experience that results in high-quality brand recognition. Omnichannel strategies are increasingly common, and can play a pivotal role in the success and...

Remember when businesses never listened? There was a time when companies bombarded consumers with marketing campaigns and promotions to the exclusion of all else. Then they finally realized that their customers weren’t listening to them either. Today, the paradigm has shifted. Businesses want to both help and influence what people...

One rude security guard can destroy the marketing effect, the creation of which involved great investments. Why does it happen? And how should you deal with it? During the meetings with the company management, I always hear complaints about the employees not being responsible enough, they do not pay enough...

Congratulations! You have received a job offer as Chief Technology Officer or Chief Technical Officer (CTO) of a software, robotics, e-commerce or other technology-based company or a Chief Scientific Officer or Chief Medical Officer (CSO) of a biotechnology, medical device, healthcare or other life science company. You have worked hard,...

It’s no secret that the rise of social media has forever changed the way that businesses interact with their current and potential customers. In a world obsessed with likes, shares and swipe ups, brands are constantly competing to create the most eye-catching, shareable content that will help them spread their...

Every year, on January 1st, people all over the world make new year’s resolutions - to lose weight, to spend more time with their family, to exercise more, to read more. Essentially stuff we’d like to do more or less of. It’s the perfect time to make lists. Each year...

In today’s mobile world people are increasingly able to work seamlessly from just about anywhere. But the reality is, your company’s office space still plays a major part in your company’s corporate culture, how employees communicate and how work gets done. The boardroom is one space that can create a...

A coin has two sides, meaning that every concept has its' supporter and opponent. Hard to believe but sales funnels have skeptics who don't believe they deliver the results. They hate hearing about sales funnels and how they connect thousands of businesses to their real buyers and how entrepreneurs grow...

Today’s world of constant change has led some companies to quickly swap agencies when they feel a problem has occurred. When the relationship becomes one-sided and collaboration starts to wane, there could be a festering issue with the agency and its performance. Financial pressures, innovative technology, the need for speed,...

There was a time when you could hit ‘publish’ on a romance novel and expect a decent income from Kindle Direct Publishing. Unfortunately, this is not the case anymore. The Kindle Bookshop has been flooded with poorly written novels and short stories that lure readers away from the decent quality...

As a B2B business, a LinkedIn Company Page can help establish you as a thought leader in your industry – and help you reach your target audience directly. Not only that, but it’s also a great way to attract potential candidates. In this blog post, I’m going to show you...

What business doesn’t use technology? Yes, that is the unmistakable sound of crickets. But here’s another, more pertinent question: which businesses maximize their use of technology to generate revenue? The world is abuzz with technological chatter, with the noisy flux of shifting processes, incoming apps, innovative start-ups and increasingly simplistic...

Healthcare which comprised hospitals, medical devices, clinical trials, outsourcing, telemedicine, medical tourism, health insurance and medical equipment had become one of India’s largest sectors in terms of revenue and employment. Strengthening coverage, services and increasing expenditure by the public as well private players were some of the reasons behind the...

CEOWORLD magazine recently spoke with Vishal K. Dev, Commissioner-cum-Secretary, Odisha Tourism and Department of Sports and Youth Services, Government of Odisha, India about his experience, the economic outcomes of hosting the 2018 Men's Hockey World Cup in Bhubaneswar, Odisha, India, and the net impact on tourism. The interview has been...