One of the biggest challenges of working in digital is learning to roll with the times. That means dealing with shifting tides and constant fluctuations. What you knew yesterday is not gospel today, meaning you always must be well and truly on the ball.  If there is one thing we...

Digital marketing is one industry that can easily be accused of talking ‘fluff’ and making ‘grandiose’ claims without the evidence to support it and for those who engage with an agency, it is something they take away from their interactions way too often. Digital is an industry full of buzzwords...

Producing freely accessible content is key to good content marketing. As backward as it may seem, a free sample of your insight and perspective will drive audience interaction with your brand, attract new users, and provide results. Thought leadership content relies on sacrificing your “industry secrets” to share them with...

The case for video marketing is clear. Just as evident is that brands miss an exciting chance to connect with customers when they don’t produce videos. Megan Allinson of BKM Marketing outlines why brands should integrate this powerful asset in their marketing mix and offers strategies to creating valuable video...

COVID-19 has transformed the digital market for businesses around the world, with business leaders faced with what seems a click of the fingers as the need for digital marketing surges to where experts expected us to be in 2025 in a matter of months. This sudden and drastic evolution will...

In a world where writers work in solitude, their imprinted expressions unquestionably speak louder than any form of craft. Nick Lai, Managing Director of multiple brands may be famous for being an elite and thriving entrepreneur, but his writing has been relatively a great addition in his chronicles of life....

Marketing has the potential to transform the fortunes of a business. It can enable existing products to scale substantially or identify unexpected new opportunities for growth. On the other hand, marketing can be a costly mistake if it not focussed on the right priorities. To make the most of their...

Your company will live or die based on the “Attention Economy”.   Executives can doubt that at their own peril.  In the last 48 months, the world changed, and you can learn from the trends, algorithms, wins and losses of others to be a success in 2021. We know that sales...

In most large companies, the Chief Financial Officer is responsible for defining how the business invests its money. They review business cases, judge risk and reward and allocate budgets accordingly. Investments for which the return can be estimated with confidence are usually the first to be approved. Proposals for marketing...

For startups and small ecommerce businesses selling products or services online, remarketing is emerging as a cost-effective alternative to digital advertising. With less upfront advertising investment required and quicker start-up times, remarketing is helping small businesses compete with more established digital brands this holiday season. Luke Battiloro, the founder of...

I was talking with one of my clients back in March, and he was telling me how they were adapting to changes in their business from the COVID-19 pandemic and related economic effects. One thing struck me in what he said: he was glad they hadn’t completed an annual marketing...

We live in a competitive marketing scenario, where emerging trends and technology are a part and parcel of our lives. In this ever-changing space, Digital marketing is something that is making waves due to the technological advances associated with it. But did you know that a digital marketing certification can...

We all have heard about the term marketing for some time now and also have a little knowhow about what the field actually is. Well, for all those who still are little fuzzy about the expansive area, let us break the ice to you. Marketing primarily shows the company and...

Marketing of products, services, and brands done digitally is basically known as digital marketing. An upsurge usage of the internet in the last two decades blew an air of digital marketing in no time. Through digital marketing, messages can be conveyed directly to customers throughout the world at a lesser...

With the constant evolution of the digital marketing field, it may feel increasingly difficult to assemble the right blend of marketers to handle all your different digital channels. In today’s world, digital marketing isn’t just one job, but a slew of responsibilities. In my 20+ years of experience in this...