Maximizing the safety of your company’s network and your employees start with human behavior. Fully 90 percent of cyber attacks result from human errors, often from non-IT employees who unintentionally expose the company to bad actors. In a COVID-era, remote working and hybrid offices complicate the issue by increasing exposure...

It’s no wonder that customer retention is a primary business objective, especially since acquiring a new customer costs five times more than retaining an existing one. However, the pandemic has had a significant influence on customer churn. The churn rate of our marketing software, a SaaS platform, increased by 25%...

Going for the GOLD and sustaining the Olympic Gold Champion Discipline is a story on greatness, recently I had the opportunity to discuss exactly that with the United States Olympic Gold Medalist Connor Fields. THANK YOU for sharing! Q - “Let’s address the obvious, what has it meant and does...

Serial entrepreneur Liviu Tanase, founder and CEO of ZeroBounce, knows a thing or two about running a business during difficult times. In the more than 17 years since he founded his first company, he’s seen and learned a lot.  His credo to growing a business: strive to be of great...

Self-storage is a business that claims to offer less of a white-knuckle ride for investors and managers. It wins out over other real estate sectors in terms of simplicity, reliability and resilience, it can be easy to start out in, and the path is well-trodden. Being the CEO of a...

Public relations (PR) is an important component to any business marketing plan.  Typically, a marketing plan has three parts: marketing, advertising and PR.  All three parts need to have a strategy that complements the other. The purpose of having a public relations plan is it helps you outline the key...

Almost all businesses lose out on revenue to their competitors. That’s why a brand needs to stand out from its competition. Influencer marketing is an excellent way for brands to leverage the follower count of social media influencers. And users perceive it as genuine word-of-mouth advertisement instead of direct ads...

Cricketers are among the most popular and well-known athletes in the world. Being a cricketer, on the other hand, is not easy. Only those who consistently perform well gain a reputation. There's no denying that the finest players have had their share of ups and downs, but they've always come...

As the threat of Covid recedes in the United States, many companies find themselves facing the dilemma of how to move forward in a post-pandemic world. Employees have discovered the advantages of working from home, while employers have realized that productivity can be just as high with workers off-site as...

Being a leader means that what you do affects not only yourself but also impacts those you lead. People will look at what you do — not what you say. They'll look to your example of leadership personified. Being a business leader means you have an even wider reach because...

When I was a kid, I loved Ferrari sports cars. They were beautiful and streamlined and seemingly perfect. And yet, almost impossibly, their designs and performance would incrementally improve with each model. I guess it’s no surprise that later during my nearly two decades as an investor in private equity,...

Acquiring a new customer can be up to five times more expensive than retaining a current one. Similarly, just a 5% boost in customer retention can increase profits by more than 90%. Rhett Power shares tips for company leaders looking to gain loyal lifelong fans. In 2021, companies should focus...

Making broad assumptions is risky for founders and their teams when investor dollars and many hours of hard work are at stake. Relationships grounded in trust are a necessity. Good listening skills – among team members and customers – set the tone for a two-way dialogue where each person feels...

Manufacturers have always been innovators. They know how to perfect their products, optimize supply chains, and grow relationships with customers. They've developed processes, tools, and strategies over their existence that set them apart from the competition. These strategies have brought them success and made them who they are. But when...

Women’s issues aren’t just for women, they are issues for business, for men and for society, yet the minute they are framed as ‘women’s issues’ or even the more neutral ‘gender’ issues, there is a tendency for whole swathes of people, mostly men, to disengage. They think it’s all over...