Almost all businesses lose out on revenue to their competitors. That’s why a brand needs to stand out from its competition. Influencer marketing is an excellent way for brands to leverage the follower count of social media influencers. And users perceive it as genuine word-of-mouth advertisement instead of direct ads coming from the brand.
According to Influencer Marketing Hub, Influencer Marketing had an estimated market size of $9.7 billion in 2020. And it is expected to reach $13.8 billion in 2021.
Meet The Richest Social Media Influencers In The United States, 2021
- Khloe Kardashian
Instagram Followers: 135 million
Earnings per post: $608,000
Khloe has made a fortune through her own denim brand, Good American. Endorsement deals with major brands such as Amazon, Calvin Klein, and Fashion Nova further added to her net worth. The model has a net worth of $50 million.
- Kendall Jenner
Instagram Followers: 157 million
Earnings per post: $608,000
Kendall has had endorsement deals with H&M, Liu Jo, Tiffany & Co., Versace. Calvin Klein is arguably her most popular endorsement deal. The model, socialite, and media personality has a net worth of about $45 million.
- Nicki Minaj
Instagram Followers: 132 million
Earnings per post: $625,000
Hip Hop’s Wealthiest Female rapper has been turning a profit thanks to endorsement deals with MAC Cosmetics, PepsiCo, and OPI. The Super Bass rapper has a net worth of $85 million.
- Jennifer Lopez
Instagram Followers: 148 million
Earnings per post: $663,000
In addition to amassing wealth through studio albums and world tours, she has also lined her pockets with endorsement deals with Designer Parfums, DSW, and Versace. J.Lo has a net worth of $400 million.
- Taylor Swift
Instagram Followers: 152 million
Earnings per post: $722,000
Taylor has/had endorsement deals with American Express, Apple, AT&T, Capital One, Covergirl, Diet Coke, Elizabeth Arden, Glu Mobile, Keds, UPS, The Shake It Off star has 11 Grammy Awards to her name and has a net worth of $400 million.
- Beyonce Knowles
Instagram Followers: 170 million
Earnings per post: $770,000
The Single Ladies star has had endorsement deals with big brands like American Express, Ford Motor Company, DirecTV, PepsiCo, L’Oreal, and Samsung. She uses her social media presence expertly to create a buzz around upcoming albums. The 28 Grammy Awards winner has a net worth of $500 million.
- Selena Gomez
Instagram Followers: 180 million
Earnings per post: $848,000
After unveiling her eco-friendly clothing line in 2010, Selena has had some lucrative endorsement deals for Adidas, Coca-Cola, Louis Vuitton, Pantene, and Puma. The singer, producer, and actress has a net worth of $75 million.
- Ariana Grande
Instagram Followers: 228 million
Earnings per post: $853,000
Ariana has signed several attractive endorsement deals in the past, including Beats by Dre, Fiat, Givenchy, MAC Cosmetics, Old Navy, Reebok, and Samsung. The two Grammy Awards winner has a net worth of $180 million.
- Kylie Jenner
Instagram Followers: 223 million
Earnings per post: $986,000
She started a clothing line called Kendall + Kylie with sister Kendall when she was just 15. She has or has had lucrative endorsement deals with Adidas, Fashion Nova, Puma, and SugarBearHair Vitamins. Forbes declared her the youngest self-made billionaire in 2019, thanks to her makeup company, Kylie Cosmetics.
- Dwayne “The Rock” Johnson
Instagram Followers: 226 million
Earnings per post: $1,015,000
He has a major partnership with the sports brand Under Armour since 2016. In the past, he has been sponsored by tech biggie Apple and Norwegian bottled water brand Voss. Thanks to all these endorsement deals, he became the highest-paid Instagram celebrity, replacing Kylie Jenner at the top. On top of all this, Forbes also crowned him as the highest-paid actor in the world. The Fast & Furious star has a net worth of $400 million.