Public relations (PR) is an important component to any business marketing plan.  Typically, a marketing plan has three parts: marketing, advertising and PR.  All three parts need to have a strategy that complements the other. The purpose of having a public relations plan is it helps you outline the key...

Almost all businesses lose out on revenue to their competitors. That’s why a brand needs to stand out from its competition. Influencer marketing is an excellent way for brands to leverage the follower count of social media influencers. And users perceive it as genuine word-of-mouth advertisement instead of direct ads...

Cricketers are among the most popular and well-known athletes in the world. Being a cricketer, on the other hand, is not easy. Only those who consistently perform well gain a reputation. There's no denying that the finest players have had their share of ups and downs, but they've always come...

As the threat of Covid recedes in the United States, many companies find themselves facing the dilemma of how to move forward in a post-pandemic world. Employees have discovered the advantages of working from home, while employers have realized that productivity can be just as high with workers off-site as...

Being a leader means that what you do affects not only yourself but also impacts those you lead. People will look at what you do — not what you say. They'll look to your example of leadership personified. Being a business leader means you have an even wider reach because...

When I was a kid, I loved Ferrari sports cars. They were beautiful and streamlined and seemingly perfect. And yet, almost impossibly, their designs and performance would incrementally improve with each model. I guess it’s no surprise that later during my nearly two decades as an investor in private equity,...

Acquiring a new customer can be up to five times more expensive than retaining a current one. Similarly, just a 5% boost in customer retention can increase profits by more than 90%. Rhett Power shares tips for company leaders looking to gain loyal lifelong fans. In 2021, companies should focus...

Making broad assumptions is risky for founders and their teams when investor dollars and many hours of hard work are at stake. Relationships grounded in trust are a necessity. Good listening skills – among team members and customers – set the tone for a two-way dialogue where each person feels...

Manufacturers have always been innovators. They know how to perfect their products, optimize supply chains, and grow relationships with customers. They've developed processes, tools, and strategies over their existence that set them apart from the competition. These strategies have brought them success and made them who they are. But when...

Women’s issues aren’t just for women, they are issues for business, for men and for society, yet the minute they are framed as ‘women’s issues’ or even the more neutral ‘gender’ issues, there is a tendency for whole swathes of people, mostly men, to disengage. They think it’s all over...

With the deluge of news stories, you’re to be forgiven if you missed the recent news of tennis star Naomi Osaka dropping out of the French Open – not for reasons of physical injury, but something less often talked about. When she announced her decision, Osaka said it was a...

As the workforce begins to slowly recover from the COVID-19 pandemic, many sectors are facing a surprising problem: despite record unemployment, they are struggling to find and hire new workers. While attractive compensation packages are an obvious and traditional way to attract talent, employers are increasingly recognizing the oft-overlooked value...

After spending nearly a decade building the Smoothie King brand presence in South Korea as a master franchisee, I joined the Smoothie King team in 2012 as CEO. My team knew that a long-term project for the company domestically and internationally was to transform public perception of the brand into...

When consumers log onto the Internet, they are browsing for products and services being offered. They're connecting with friends and learning more about life. But they're also looking to be inspired and searching for examples of authentic leadership. They want to be motivated and experience examples of success. As a...

Ecommerce is well on its way to almost completely replacing traditional physical retail outlets. While there will likely always be a certain measure of demand for in-person shopping, consumers live online these days, and the thought of a retail business neglecting its website as a direct sales channel is unthinkable....