C-Suite Lifestyle

What Types of Promotional Items Can You Give Away?

fashion designers

If you are trying to raise awareness for your company, there are lots of options you have available. Even though you can invest in a traditional marketing campaign and raise awareness online, you should also consider running a special promotion from time to time. This can make a significant difference in garnering new support for your company. At the same time, there are lots of promotions available, and you need to think carefully about the items you are going to give away. What are a few examples of promotional materials you can give away if you want to raise awareness for your company?

Consider Offering a Trial Subscription 

The first thing you should do is consider offering a trial subscription to the products and services provided by your company. There are countless subscriptions that companies give away today. Whether you run a software program, a streaming service, or even a health and fitness company, you may want to offer a trial subscription. You do need to think about whether you want to collect the payment information from your customers ahead of time. Even though some customers are going to hesitate to fork over a credit card number, you may have an easier time convincing people to stick with your subscription after the trial period ends if you already have their credit card information. Think about giving away a trial subscription.

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Think About Offering a Session with a Company Member

You may also want to offer a free session with a company member as a giveaway. Do you have personal trainers? Do you have people who teach others how to cook? Do you have an art or music company? Even if this doesn’t sound like something your company does, you may want to partner with another company in the area and give this type of service away. This is a great way for you to establish strong relationships with other companies in the area. It can also help you forge a strong relationship with your customers.

Partner with Local Restaurants in the Area

You should also consider partnering with local restaurants in the area. In exchange for raising the profile of a few local restaurants, these restaurants may provide you with gift cards you can get away to your potential customers. If there is a particularly popular restaurant in the area, consider setting up a partnership with that. This is a great way for you to build a stronger relationship with some of the other companies in the area. It can also show that you are trying to make a difference in the local community.

Company Swag Can Go a Long Way

If you are really looking for other items to give away, you may want to consider giving out company swag. What this means is that you are going to give away items that contain the logo and name of your company. There are plenty of options available including pencils, pens, mugs, t-shirts, and even custom bags that can be helpful. If you give away a company swag, this is also going to double as a form of marketing for your business. People will see your items around town and may want to learn more about your business.

Don’t Forget To Gate Certain Material

You also need to remember that you should date certain material behind a separate paywall. It is not going to be helpful if your company gives everything away for free. Therefore, you need to think about what you are going to give away for free and what you are going to ask people to pay for. When people start showing an interest in your company, it is time to ask them to become paying customers. You may want to work with professionals to figure out how you can gate certain material. That way, you can control what people access for free and what they should pay for.

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Consider How You Can Raise Awareness for Your Company

These are just a few of the biggest examples of ways you can raise awareness for your company when you are running a promotion. It is important for you to run a promotion from time to time, as this can make a significant difference in the overall profile of your company. It can also help you establish a strong brand identity. Today, the identity of your brand matters more than it ever did in the past. If you establish a strong brand identity, you will have an easier time attracting customers to the products and services that you offer.

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Sophie Ireland
SVP for News and Editorial Director. As CEOWORLD magazine's senior vice president for news and editorial director, Sophie Ireland oversees CEOWORLD magazine's journalism and journalists around the world and across platforms. She leads an award-winning team of journalists and newsroom executives who are committed to excellence, innovation and the highest quality reporting and storytelling. Follow her on Twitter, Facebook, Instagram, or connect on LinkedIn. Email her at sophie@ceoworld.biz.