Business Transformation

Keeping your business within the public eye

It is very important for your business to be in the public eye. This will not only save you money on advertising in general, and help you focus your advertising efforts on those who are more than likely going to purchase from you. It will also help you build relationships with potential customers all over the world in a way that is most beneficial to you and your business.

Offering deals

Offering introductory deals to your potential customers to entice them to place an order with your business is a good way of starting a relationship. However, it is important that you do not just reward your new customers, but think of your existing customers, too. If you just make offers to your new customers, you may find that you experience a significant drop in returning trade. To combat this, you can make other offers or give out swag or even promotional samples to gain extra revenue.

Everybody likes to feel that they are getting a good deal, or something for nothing. If used properly, swag and promotional samples can actually be the reason why purchases are made.

Freelance writer

Content writing

Being able to write blogs or articles to bring attention to your business or the products and services that you offer is a good way to keep in the public eye. Regularly posting educational or interesting pieces on social media platforms, whether it is in the form of writing or videos, is amazingly beneficial these days as the majority of people have access to at least one social media platform and visit it regularly.

It is important to give a professional feel to any articles that you write and that they are not too salesy as then your audience may not bother reading your information. Ensure to put a link within the text or during your video with your website address on it so that any members of your audience can go straight to your website without having to click away first. It is also important that your audience can carry on reading or watching information on your website and that there is an option to make a purchase within those pages.

Another benefit of creating quality content is that other websites will be willing to publish your content as guest posts. Not only does this expands your audience to other readers in your niche, but also having a link back to your site somewhere in the piece can help with how Google sees your site, and where it shows up in the search results.

Suppose you are unsure of where to start with ‘backlinks’ or anything else SEO related, or maybe you feel that you will not have the expertise yourself to write this kind of stuff or that you will not have the time. There are professional businesses, such as clickintelligence.co.uk, that offer this service among other solutions that can help attract more visitors to your website.

Customer services

Another way to keep in the public eye is to have excellent customer services and operate a full after-sales care service as standard. Keep all your channels open to existing customers so that the contact remains there. This way you will be able to sell to them again and again.

One of the best ways to do this is via a weekly or monthly email, bulletin, or newsletter. Keeping existing customers informed in this way as to what is going on within your business, any new products which are being launched, what your business is doing for the local community, etc., will enhance the relationship you have already created with them. It can also be a way of letting them know of any offers or deals available.

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Sophie Ireland
SVP for News and Editorial Director. As CEOWORLD magazine's senior vice president for news and editorial director, Sophie Ireland oversees CEOWORLD magazine's journalism and journalists around the world and across platforms. She leads an award-winning team of journalists and newsroom executives who are committed to excellence, innovation and the highest quality reporting and storytelling. Follow her on Twitter, Facebook, Instagram, or connect on LinkedIn. Email her at sophie@ceoworld.biz.