Amplified bounce rates, little retention, reduced media-craze, people put-off and the consequence - lesser investors. Well! This is what one can anticipate from a poorly designed website or an app. Fashion is fittingly termed as fashion for a reason – Coz it creates buzz! It tempts attention! Likewise, design trends...

Marketing is changing at a pace we couldn't have anticipated just a few years ago. As B2B companies and their agencies start developing strategic plans for 2025, they'll need to factor in these nine key trends that are changing the face of marketing. Companies will place a premium on creativity....

A well-crafted marketing proposal is essential for securing new clients and growing your business. It's a powerful way to showcase your expertise, demonstrate your value, and persuade potential clients to choose your services. But how do you create a winning proposal that clinches the deal? Read to learn how to...

In a world where consumer expectations are higher than ever, achieving meaningful engagement requires more than traditional marketing strategies; it demands a personalized approach that resonates with each individual. This is where Artificial Intelligence (AI) is making a transformative impact on MarTech (Marketing Technology). By leveraging AI-driven innovations, businesses are...

Brands continually face the challenge of engaging potential customers and converting them into loyal buyers. While attracting first-time visitors to a website is a critical first step, the conversion rate for these visitors often remains low. Danny E. Bibi, CEO of AdMedia, emphasizes the significance of remarketing as a powerful...

Large businesses are constantly seeking new successful strategies to attract and retain consumers, and perhaps the most promising trend today is omnichannel marketing. This approach involves creating a unified system of all customer touchpoints to build personalized communication with them. Fifteen years ago, most buyers used only one or two...

Modern business is forced to exist in conditions of constant market analysis. Customers and their needs constantly change, and entrepreneurs regularly test new offers. This is why marketing plays such an important role. It is something of a compass for businesses looking to improve their performance. Let's examine how this...

Instagram marketing has existed for over a decade. The growth opportunities on Instagram transformed over the years. Before popular Instagram accounts grew organically - people found them from many different platforms, suggested accounts, and search engines of Instagram. Today, influencers buy followers, likes, and shares - they rely on third-party...

Starting a business is not an achievement in the modern era – it’s keeping it afloat that matters the most. With the ease of launching a company, entrepreneurs don’t have to invest lots of resources into starting a business; crafting a complex strategy to become visible, unique, and consistent is...

8.25 seconds... That is the average attention span of a current internet user. And in the crowded landscape of digital marketing, standing out from the competition is paramount to capturing the attention of eager-to-buy customers. Many businesses fall into the trap of producing generic, uninspired content that fails to resonate...

The AI revolution has just begun from machines that make coffee for you to creating tailored marketing campaigns that drive engagement and conversions. Conversational AI has enabled enterprises to have personalized one-on-one interactions with their customers at scale.  Adorned with AI tools like chatbots and virtual assistants, enterprises are bridging...

In the ever-evolving landscape of online education, a groundbreaking study by Sarwar Khawaja, a distinguished British Pakistani entrepreneur, philanthropist, and educational pioneer, has opened new avenues for enhancing the effectiveness of online learning. His latest research, "Exploring the Untapped Potential of Neuromarketing in Online Learning: Implications and Challenges for the...

The relationship between customer and company has always been a subject of study over the years. This leads to the concept of the customer journey, the process involving all interactions between a company and a potential customer in the process of purchasing a product and/or service. Mapping the customer journey...

The marketing landscape is fiercely competitive, with everyone vying for the attention of international brands and a chance to build a strong reputation. These agencies' triumph hinges on their leaders' skills and willingness to adopt innovative and out-of-the-box strategies. Andrey Novikov, the co-founder and CEO of Affect Group, offers a...

The marketing world is being transformed by the rise of generative AI. As this technology improves, it allows marketers to be more efficient, creative and data-driven. I recently spoke with Ben Dutter, Senior Vice President of Strategy at Power Digital, to get insight on how generative AI is impacting marketing....