You can read various articles and blogs on Digital Marketing, but the most interesting ones are those explaining how to improve your marketing skills via digital means. Especially startups who are willing to create and authenticate as a major brand in today’s combative and growth-oriented scenario, driving more and more...

The best way of boosting your brand reach and making your products and services known to potential customers is through the use of online content marketing. Content marketing is the fusion of SEO and traditional PR tactics that when used properly can grow your profile, as well as increasing the...

Answering the question of how much a business should plan to spend on their marketing can be tricky. The needs and resources of every business are unique, so no one standard answer, like "every business should spend 14% on marketing" exists. This lack of a standard or rule-of-thumb when it...

Building customer trust doesn’t happen overnight. It can take years to build and only seconds to destroy. (Remember former BP CEO Tony Hayward’s comment, “I’d like my life back.”?) So, it’s no surprise that gaining trust with key stakeholders is a top priority for CEOs. A recent Pricewaterhouse Coopers survey of...

Identity-Crisis would be the most appropriate words to express the feeling of a hashtag (#), if it had possessed the ability-to-feel! Yes! Life for this modest metadata-tag would have been pretty confusing! Most of the time, Hashtag (#) is mistaken for either a pound sign or a number sign. It...

During this week’s Adobe Summit in London – Adobe’s annual European digital marketing conference – Adobe continued to push the boundaries of marketing with digital marketing technology innovations to help organizations expand marketing capabilities and break down silos between departments. Although technology touches every part of an organization, it doesn’t...

With the changing market realities, globalization and mobile app revolution, entrepreneurship is the new phenomenon.   There’s no age limit to starting a company and becoming a millionaire these days. Be it the 20 something or young high school kids, the new breed of entrepreneurs are defying norms and challenging limits....

The infamous “I’ve fallen and I can’t get up” commercials of the late 1980s garnered worldwide attention, becoming fodder for comedic sketches and parodies, and sparking discussion about advertising techniques. Even today, the phrase still conjures up images of little old ladies lying on the floor after suffering a bad...

Content is so important to your marketing and social selling programs on LinkedIn that we have fired clients because they failed to provide us with unique, thought leadership content on a consistent basis. Done right, when you mix LinkedIn with content marketing, you’re able to communicate your value, position yourself...

The offline/online marketing landscape is constantly changing. And for many entrepreneurs, the million-dollar question: “How can we increase the start-up visibility?” That’s why i have collected – the 8 marketing strategies for your start up businesses. Please be sure to leave your own "Marketing Tips/Strategies" at the end of this...

Given the fact that Twitter is the fastest growing social platform in the world, a study concluded by The CEOWORLD magazine named "Top Chief Information Officers (CIOs) That You Should Consider Following On Twitter" .Marketers are embracing Twitter as the hottest tool around.  Here are the top Chief Marketing Officers...

Sadly recruiters, whether corporate or agency, find it difficult to keep up with the digital innovations that are happening across all social and communication platforms. Today, I've decided to share few marketing tactics, you can use to keep your recruitment businesses on track. - We at CEOWORLD Magazine  have compiled...

One of the leading cloud based real-time bidding (RTB) and analytics platform "Turn" opened its first office in Japan and appointed Akito Sato as country manager. The top executives in the company are  Bill Demas - President and CEO,  Joe Nemeth - CFO,  Paul Alfieri - Vice President of Marketing,...

Tracey Biscontini is the founder of Northeast Editing, Inc., a premier editorial services company based in Old Forge, Pennsylvania. Launched in 1992, Tracey initially started the company as a flexible way to continue her passion for editing while raising her children. Her expertise and commitment quickly turned a freelance operation...

Biography: Ivan Safonov, founder and CEO of Orion Solutions, was born in 1984 in Moscow. From his youth, Safonov Ivan demonstrated exceptional abilities in exact sciences, especially loving to study information technology. His parents, noticing their son's talent, decided to enroll him in a specialized class with advanced mathematics at Moscow's...