Executive Education

Top 5 Digital Marketing Strategies to Improve User Engagement

You can read various articles and blogs on Digital Marketing, but the most interesting ones are those explaining how to improve your marketing skills via digital means. Especially startups who are willing to create and authenticate as a major brand in today’s combative and growth-oriented scenario, driving more and more customer engagement is the principal concern.

We are fortunate enough to live in this tech-savvy world where almost everything is being sold and bought through web portals at our convenience. For establishing a larger customer base, you need to be agile and stay focused every time. Nevertheless, it is not only about drawing customers to your website, building long-term relationships with users using digital media should be the forethought.

Digital marketing is a spontaneous and ephemeral industry, which constantly changes and pulls off something new as per user demands. Thus, you need to be damn proficient to run a successful e-business and chase your competitors.

Just like not every business can reach a milestone and engage a larger consumer base, there are a few strategies to work consistently upon for enduring success. If you can take measurable actions despite facing regular failures, you are bound to succeed and can be counted among the best startup inspirations for Gen Y. It is important to understand where you are lacking and what further steps need to be taken in order to build a value for a lifetime. Here are five top advanced strategies that can help you earn a higher number of users who will keep coming back, giving you rewarding results as e-marketers.

Focus on Social Media Campaigning

Much of the youth and elderly crowds are the active participants of Social Media websites like Facebook, Twitter, Pinterest, LinkedIn, Google+, Instagarm and others. Besides staying connected to family and friends, people these days spend much time on these websites searching for professional career growth or knowing about the latest trends in the market in different sections.

This is certainly the right time to promote your products, raise the traffic coming to your website and hoist sales by using social networking platforms without spending almost anything.

Mobile Rules the Roost

Use of smartphones is ubiquitous now. Be it your workplace, home, neighborhood or any party you attend, you see every person addicted to their advanced mobile phone. What can be better than targeting the audience through mobile marketing?

The importance of mobile shopping needs no mention. Create a mobile-friendly website to raise your searches. Perform mobile optimization and you are sure to receive most conversions.

Content Marketing

Whatever you sell is going to spread only through your words. No matter how modern this present generation is, these people have become much more cognizant and mindful about what they are buying. Before making a purchase, they perform lots of searches and read a lot online getting a deep insight about the products sold online.

Thus, providing the right information at the right time gives best results. Content Marketing is an exceptionally effective technique to influence and impress your audience and in fact, all age groups. Write to represent your brand, communicate your ideas and interact with people’s heart and mind through meaningful and potent words.

Walk Left Walk Right

Paid Marketing for 100% Conversions

Internet provides e-Tailers a reliable and surefire way to acquire biggest consumer base. Paying to Google or blogger websites for receiving an increased brand value of your business is worthwhile. Most paid advertisements bring 100 percent conversions to your plate.

Since you as a company is paying for posting an ad on Google or having a referral link from renowned blogging website, it is imperative to earn from what you spend. Plan carefully to refine and optimize your payments so that you can make the most out of your expenditures.

What is Trending Now

Whether you are selling a dainty handicraft or an IT technology course or most expensive diamonds, you need to stay ahead in fashion. Market what a customer demand. Conduct surveys and explore what is trending in the major market. This prior homework will benefit you now and forever.

Latest trends, latest technology and latest fashion are the best chords to strike to enlarge user engagement to your website.

Besides, there are more like creating an engaging website, using 3-D visuals, relational marketing, providing 24by7 service and guidance, widening your area of approach and many others that contribute to reaching out larger and better audiences.

In spite of your apprehensions as a startup or even a leading online marketer, you can go bold and beautiful in e-marketing by focusing on aforementioned strategies. Look beyond the horizons and penetrate in consumers’ minds to understand their likes, desires and expectations from you as a seller. Make sure you work endlessly, not lose hope and dig success from utilizing these strategies righteously.


“We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.”

– Pierre Omidyar


Not sure where to begin? Start where you are. Other Interesting Reads:

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E. 25 Of The Most Powerful Customer Satisfaction Quotes
F. Satisfaction and Loyalty – So Transient and So Circumstantial

Now it’s your turn: Tell me what you think in the comments.

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Vaishnavi Agrawal
Vaishnavi Agrawal loves pursuing excellence through writing and have a passion for technology. She has successfully managed and run personal technology magazines and websites. She currently writes for intellipaat.com a global training company that provides e-learning and professional certification training.