Content was already king when COVID-19 came along. Now that the pandemic has shattered the standard B2B marketing plan that included face-to-face meetings and trade show interactions, content has become a primary source of information for those on the buyer’s journey. As its importance increases, it is more critical than...

If you have devised a list of techniques to promote your content, you must be eager to learn its success rate. Luckily this can easily be measured by using web analytics software. Now, let us explain to you what is web analytics, it is the method of monitoring a website...

Mobile app development does not end with you designing and building a unique app. It involves lots of meaningful practices that ensure the success of your app in a competitive market. Like any other product in the market, your app needs aggressive marketing strategies to succeed. Of what good is your app...

There is an accurate statistic from Statista that shows that the number of available apps that can be downloaded in leading app stores as of March 2017 stands at 2.8 million apps which ranges from gaming to animation software and everything in-between. And a significant chunk of those apps are...

Content marketing is an essential part of your overall digital marketing strategy. It helps build awareness and communicates your knowledge to the audience of the subject matter. The way you present your content is up to you, there are a variety of content publishing options for your to choose from....

In the ever-changing world of new technology, it is tempting for leaders to hang on to the familiar and play it safe - sticking to what we already know. However, as leaders, we have a responsibility to learn continually and to understand new ways of doing business, to sell and...

Creating a stream of content, especially good quality one can sometimes turn into a nightmare. And no, we're not just only talking about writer’s block here. At times, it can just be hard to produce content for topics you're not really a fan of. And it's not only you. Sure,...

In this era of digital technologies, the branded applications of leading banks and most popular airlines have hundreds of thousands, if not millions, of selected consumers. In 2014, Chase said that it has 17.2 million active mobile applications users. Now, they have many applications, including TripAdvisor, SeatGuru, City Guides, GateGuru...

If you have been marketing your business online for a while now, then you should know by now that content surely is the most important part of operating a website and being successful on the internet. Without content, people will not know what you are able to offer them and...

The latest content marketing research report revealed at the keynote address by the Content Marketing Institute highlighted the future trends content marketers in the UK will be utilising. Five main sections where highlighted in the report and the handy infographic produced by the team at Marketing Signals showcases each of these...

Can you count how many times have you read „content is king“ in past month or a year? I bet it's in double digits! Anyone who is doing any kind of online marketing has that sentence deep in their brain, but we still sometimes have to bring it back and...

Nowadays, businesses are harnessing the power of content marketing to promote their products and services. In this digital age, technology has made content marketing a lot easier. Businesses now devise an effective marketing strategy that includes content marketing to attract and engage their target audience. Content marketing is a strategic advertising...

Content marketing is a term that we hear so often and for many is both the present and future of marketing. With many organisations now leaving behind traditional methods of marketing, we believe content marketing has become a significant subject of study. As demonstrated in the infographic below from Hyperfine...

Out of all the social media marketing tactics, short-form video content provides the best return. Consider these tips when integrating them into your marketing mix. TikTok and Instagram Reels have redefined the way we consume video content. The platforms, which show users short, bite-sized video content, provide more than personal entertainment...

When planning an online marketing strategy, video content is critical, and Video content marketing has become a staple type of content strategy in the last few years. Not only because it’s pretty -- it’s now the medium of choice for peer-to-peer content sharing, and for brand-to-customer communication too. Why? Because,...