In this era of digital technologies, the branded applications of leading banks and most popular airlines have hundreds of thousands, if not millions, of selected consumers.
In 2014, Chase said that it has 17.2 million active mobile applications users. Now, they have many applications, including TripAdvisor, SeatGuru, City Guides, GateGuru and Jetsetter; said their mobile applications have now reached an astonishing 82 million users.
This huge result of users has created a huge opportunity for brands to turn these users into true witnesses, presenting them with personalized and exciting content. Today, CMOs can use their applications as strategic marketing channels to promote products and services that allow them to generate revenue from their customers in a new way.
Content marketing can scale in accordance with any marketing budget, from moderate or primary to medium and heavy. 95% of B2B sellers use content marketing – so why not start?
Here are some of the strategies that must be followed to achieve maximum results:
- Make your content available on all mobile platforms and devices.
Eliminate any group and simply create alienated consumers who will make extra efforts to find products and services elsewhere. Mobile phone users – want an exciting experience on all channels and devices. Do not stop until you achieve this Goal with your dealers and technical experts.
- Use Big Data to Personalize Content and Inform all Marketing Channels
Thanks to access to the millions of users; merchants can use the data collected by each individual customer to help personalize and improve the user experience. Recalling that no client is the same, the collection and use of customer data (preferences, in app habits etc.) can transform a user’s phone into a pleasant journey through the content and make them return for more. In addition, using data from their applications, CMOs can use the data to update other existing distribution channels. For example, sending emails to users with appropriate bids and promotions based on their mobile views or digital settings can help increase the number of conversions.
In addition to serving personalized information, trademarks can provide their partners with ways to promote their products and services through sponsorship opportunities in the application. Partners can also use custom data for targeting purposes to represent relevant content based on individual preferences.
- Provide a reliable mobile phone UX on your website
Naturally, some pages or parts of your site are a priority when it comes to creating the first strategy for marketing mobile content. But remember that when a user lands, they do not necessarily have to be where they are. If you stumble upon a page that has not deeply grasped the map of your site or a lot of infographics that you have never reached the correct formatting, your good work elsewhere may turn upside down. Is your content available 24 hours a day? One way to ensure that this happens is the response to the design. This means that the website is designed to scale in different resolutions and screen sizes. It just makes sense when your client can share their content with a friend, partner or family member in a simple and convenient way, they will most likely do so thereby by increasing your traffic. Make your content as simple as possible.
- Always engage your customers
Now that the mobile projection has officially overtaken the TV, it has become a new dawn. In fact, the time spent on mobile devices has increased to about 11% in 2016. Although the time spent on television remained unchanged. According to the US Bureau of Labor Statistics, the average American consumer spends almost 3 hours a day on their mobile devices.
Consumers today have become very picky – they just want to put the most interesting thing that looks like biting, when and where they want. Not surprisingly, the mobile has become a perfect platform for user base content.
In addition, the site speed is a long-standing signal for the main Google search algorithm. And how quickly your clients download your content on a smartphone is likely to have a significant impact on where your pages fall into mobile search results. Users have very little patience, and any delays in opening links or launching content risk losing them.
- Update your contents rather than building new ones
When implementing a marketing strategy for mobile content, the task of developing new and organic content for applications can be one of the biggest barriers to CMO.
Ironically, most brands ignore existing content that lives in different corporate structures, including channels for social networks, video clips, blogs, webinars, e-books, etc. A successful marketing strategy for mobile content does not require the trader to rethink the content. Rather, it should focus on reviewing existing content and presenting it in new and interesting new ways.
- Let technology increase your income
As mobile marketing becomes more complex, brands will need to consider using mobile content solutions that can help them generate revenue from the users who choose them. By personalizing existing content for users in real time, trademarks increase the length of service and maintenance in the application. The time spent on an application that interacts with the included content, translates into more money spent on the brand.
- Set your monthly business reviews
Collect user data to find out what’s most like or shared to discover what programs and marketing content work (or not), and usually optimize your mobile content marketing strategy for constantly improving results. Use the data to make informed decisions about what you are doing, and make adjustments in real time in accordance with the wishes and requirements of regular customers.
- Always be time conscious
The mobile marketing strategy for the first content requires a copy that reaches the point. According to the analyst firm Kissmetrics, users gives less than 10 seconds for a page to load before abandoning it. the mobile services margin works even faster than desktop computers.
So, write down your keys at the start of your blog articles. And do not wait for the call to action to be added at the bottom of your landing pages. You want your pages to always move vertically, with all the content on the main page of the page, not on the curb. This will help to disable horizontal scrolling, one of the google quality shortcuts for mobile devices and is extremely important for your UX.
As CMOs continue to maximize their marketing efforts on countless screens, one thing is certain – traders will undoubtedly consider exciting and innovative ways of developing a successful strategy for marketing mobile content. If you are starting new or modern mobile marketing programs, be sure to take advantage of existing assets and find unique creative approaches to attracting more users to the applications that you have chosen. This is the secret of creating more valuable relationships with customers.