Executive Education

What Are Reasons Why You Need Content Marketing For Your Business

Content Marketing

Nowadays, businesses are harnessing the power of content marketing to promote their products and services. In this digital age, technology has made content marketing a lot easier. Businesses now devise an effective marketing strategy that includes content marketing to attract and engage their target audience. Content marketing is a strategic advertising that aligns content messaging with your prospective consumers. Businesses now use their blogs, websites, and social media to provide their audience with relevant content that will help them achieve their goals. Want to attract and engage with potential customers? Here are reasons why you need content marketing for your business;

Increased brand credibility

Another thing that content marketing does for your business is that it brings about trust. It can help bring about credibility and trust in ways other forms of marketing cannot. When you fulfill the needs of your customers, they see you as a life-saver. They start adoring you and pay attention to whatever you say. This brings about trust and they will be interested in doing business with you. With content marketing, your target customers will be able to know what you stand for and why they need to have a business relationship with you.

Connect with your target consumers

Your business is a professional entity. The aim of setting up the business is to make money. In doing this you might not likely make lots of emotional connections. What content marketing does for your business is that it brings out the human side of your business. It portrays your business as a being that can be related with. This is done by sharing high-quality and relevant content that meets the needs of the audience. This way, the target audience will see the brand your brand as an authority in the field. This can help to enhance and strengthen business relationship with your customer.

Expand Your Audience

Content marketing is a strategy that can help you to attract and expand your audience. Your business will find a pathway to the hearts of your prospective customers. It will help you broaden their knowledge. This emphasizes the importance of creating relevant content that will solve their problems.  Many businesses are now leveraging on content marketing to increase the visibility of their brands, by creating informative content on their websites and sharing them on every social media platform. This will help you to increase your engagement with your target audience and thus, generate more leads for your business. This, of course, will result in an increase in sales and revenue.

Increase site ranking on search result

Search engines love relevant content and with content marketing, you can increase the ranking of your site. Search engines crawl the websites and generate the ranking of the site based on the quality of your content. With a search engine, you can drive massive traffic to your website. This can result in more leads and more sales. Content marketing is a factor to consider if you want to grow your business and get more customers.

In a world where the power of social media is ever increasing, your content can go viral if it is relevant and shareable. This has helped many businesses to see an increase in profits and revenue as they make more sales and get more customers. Although a comprehensive content marketing strategy takes time and effort to execute, it’s well worth it.

The 10 Hottest Content Marketing Trends To Think About In 2017

1. Ephemeral content, Call it the “Snapchat effect,”, Ephemeral content is a unique flavor of real-time content with a short shelf life. Allocate some time for your organization to focus on Snapchat, Instagram Stories, and Facebook Live.

2. Buying influencers, for example,CNN bought the Video Beme owned by popular YouTube star Casey Neista.

3. Video will reign supreme: Video content is an excellent way to repurpose your content and it’s interesting to experiment with it.

4. Brands will get more creative with format

5. Live video content will become even bigger, many brands are already using Facebook, Instagram, and Twitter to live stream events.

6 Messaging will become more niche

7. Augmented and virtual reality content, even if “Virtual Reality For Content” and “Artificial Intelligence For Content” don’t turn into the norm in this year, it is still useful to examine the possibilities they may offer for your business.

8. Email renaissance, according to Campaign Monitor, one of the biggest players in the Email Marketing Services, social media darling BuzzFeed has added over 1 million email subscribers in the past 12 months.

9. The Facebook’s dominance: Facebook, most-used social media platform for small businesses, is the 800-pound gorilla of content consumption, content sharing, and content discovery.

10. Mobile: Well, I’m gonna sound like a broken record here, but it can’t be said enough: There’s more traffic on the internet from mobile devices than from desktops. You know where this mobile thing is headed, right? Apps. Got an app yet????

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Jessica Todd Swift
Jessica Todd Swift is the deputy managing editor of the CEOWORLD magazine. She is a veteran business and tech blogger, journalist, and analyst. Jessica is responsible for overseeing newsroom assignments and publishing and providing support to the editor in chief.