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Brice McBeth

Brice McBeth

Brice McBeth started his career at IBM as the Product Manager for one of the world’s first web analytics tools that eventually became Coremetrics. In his client engagements, Brice realized there was a need for an agency that specialized in conversion rate optimization. He wrote about the journey in his book, Salon Chairs Don’t Sell Themselves and eventually created the Infinite Conversions Workshop™ program, a one-day workshop designed to get businesses inspired to kick start new CRO initiatives.