The offline/online marketing landscape is constantly changing. And for many entrepreneurs, the million-dollar question: “How can we increase the start-up visibility?” That’s why i have collected – the 8 marketing strategies for your start up businesses. Please be sure to leave your own "Marketing Tips/Strategies" at the end of this...

Leadership gurus, management coaches, and consulting firms are fond of telling CEOs and their management teams that top down, command and control, leadership is old school and bad while team-oriented inclusive leadership is modern and good. Unfortunately, too many leaders take this advice much too far.  Not only are they...

World is changing at the speed of light and so is changing the business canvas. CEOs and Boards are constantly worried for that ambiguous period between the last light and the first light, next day. They are worried as to what might change during this intervening period. There are successions,...

It is believed that truly effective CEOs and entrepreneurs breed success. Undoubtedly, average business leaders expect nothing more than "Mediocrity." Today, I'm going to share few qualities that the brightest of the best CEOs and Entrepreneurs have. Effective and efficient business leaders are perseverant, creative, patient and goal-oriented. 1. The...

Given the distances and time zones, how can we really bring joy and efficiency to the remote-management Work Environments. What are the advantages and disadvantages of remote working? Remote working has it's benefits for both employee and employer. I’d be very interested to hear in particular from individuals who have...

In this information Age, where knowledge is getting more complex: How can you spot a social media “experts” or "agency" worth engaging? So, if your company has a global presence, your social media marketers needs to understand collaborative global culture. Culture is invisible, nebulous, and difficult to measure. Social media is...

MOOCs (massive open online courses) have been revolutionizing online education for several years and are now becoming a major force in the corporate world. Designed to enroll thousands of learners, the courses happen online and are free to anyone with a computer, Internet access and the drive to learn something...

References available on request is the footnote of most CVs written in English, yet all too often the ‘final hurdle’ of the hiring process is either forgotten altogether or given only cursory attention, yet a quality reference checking process is not merely a disaster prevention practice, it can unearth vitally...

Not only are customers now empowered to compare prices, products and brand reputations before they decide to purchase, thanks to smartphones and other mobile devices — but new advances in mobile technology are about to inflict even greater impacts on the retail environment as we know it. This is due...