Companies have been applying various apparatus to grow fan bases and charm their cheerleaders to endorse their brands, but most have yet to harness their huge untapped fan values because the latter simply need to be tailored to reconcile with their business operations and objectives to reveal their full clouts....

For the third year on the trot, Apple has been named the "most valuable global brand" in the world, according to the 2015 Interbrand‘s list of the world’s top 100 most valuable brands, meanwhile, Google came second (sorry, Androids). Valued at $78 billion, Coca-Cola managed to hold onto 3rd spot,...

What is the first word that comes to your mind when you hear the word “Greece”? You're right, it's “decline” ! I'm Valentinos Tzekas,an 18 year old web developer from Greece, who has been  trying, in times of hardship in my country,to create an innovative  mobile social application! The situation...

Companies routinely spend millions of dollars — between 1 and 3 percent of their revenue — on the creation of paper documents. However, very few companies today measure and control this critical element of their IT spending budget. In fact, from our experience, most companies cannot estimate the number of...

In the 1930’s an artist once painted a prediction of the future. The picture portrayed two women sitting at an outdoor picnic table, each one holding what appeared to be an oval shaped viewing screen up to their faces which was attached to a device at their hips. The image...

Anyone in the HR or recruitment industry will know that it can be a skill within itself to find the right people for the job, so the challenge becomes a little bit more difficult when the recruiter may not be as clued up on the industry that they are recruiting...

The best way of boosting your brand reach and making your products and services known to potential customers is through the use of online content marketing. Content marketing is the fusion of SEO and traditional PR tactics that when used properly can grow your profile, as well as increasing the...

End users can be very vocal about their desire for a new laptop or desktop computer. They want the latest devices, ones that are lighter, faster and more feature-rich than their existing system. However, if your IT organization is like most, the conversation about a PC refresh has you running...

Being tremendously outspoken, the visionary Apple co-founder Steve Jobs seemingly had opinions on nearly everything including leadership, philosophy, creativity, approach to life, love, succeeding in business, communications, and a whole lot more. Steve Jobs didn’t hesitate to take risks and dreaming big, he was also known for his direct style...