Executive Education

The World’s Top 20 Most Valuable Brands For 2015

For the third year on the trot, Apple has been named the “most valuable global brand” in the world, according to the 2015 Interbrand‘s list of the world’s top 100 most valuable brands, meanwhile, Google came second (sorry, Androids).

Valued at $78 billion, Coca-Cola managed to hold onto 3rd spot, Microsoft inching up one place to claim 4th place, dislodging IBM into 5th spot.

Technology companies dominate the list, with 28 named in the top 100-strong list, Samsung in seventh and Amazon in 10th. Other technology firms on the list include Intel (#14), Cisco (#15), Oracle (#16), and HP (#18), Facebook (#23), eBay (#32), PayPal (#97), and Lenovo (#100).

The U.S.-based consultancy’s report estimates the value of the Apple brand at $170.3 billion and Google brand, at $120.3 billion; the figures represent respective increases of 43 and 12 per cent.

Established in 1974, Interbrand, the world’s leading brand consultancy, positions brands on its table based on revenue earned by branded products, the role played by a brand in influencing consumer behaviour and brand loyalty.

These are the 20 most valuable brands in the world for 2015

1. Apple ($170.3bn)
2. Google ($120.3bn)
3. Coca-Cola ($78.4bn)
4. Microsoft ($67.7bn)
5. IBM ($65.1bn)
6. Toyota ($49bn)
7. Samsung ($45.3bn)
8. GE ($42.3bn)
9. McDonald’s ($39.8bn)
10. Amazon ($37.9bn)
11. BMW ($37.2bn)
12. Mercedes-Benz ($36.7bn)
13. Disney ($36.5bn)
14. Intel ($35.4bn)
15. Cisco ($29.9bn)
16. Oracle ($27.3bn)
17. Nike ($23.1bn)
18. HP ($23.1bn)
20. Louis Vuitton ($22.3bn)

The World’s Top 20 Most Valuable Brands For 2015

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Prof. Dr. Amarendra Bhushan Dhiraj
Prof. Dr. Amarendra Bhushan Dhiraj is chief executive and editorial director of The CEOWORLD magazine, overseeing the organization’s news and features departments.

Under Dr. Amarendra's leadership, The CEOWORLD magazine has become the world's most iconic news organization, whose rigorous reporting and unsurpassed storytelling connect with millions of business leaders every day.

Dr. Amarendra holds a Ph.D. in Finance and Banking from the European Global School in France; a Doctoral Degree in Chartered Accountancy from the European International University Paris; and a Doctorate in Business Administration from Kyiv National University of Technologies and Design (KNUTD), Ukraine.

He earned his Master of Business Administration degree in Finance and his Master's Degree In Chartered Accountancy (CA) from European Global School Paris. Dr. Amarendra also holds a Master of Business Administration degree in International Relations and Affairs from the American University of Athens, Alabama, United States. Prof. Dr. Amarendra Bhushan Dhiraj is a macro-economist and visiting professor at Kyiv National University of Technologies and Design (KNUTD), Ukraine.

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