While B2C commerce often garners the most attention, the global B2B market is actually four times the size of today’s B2C market. At $1 trillion, the B2B market is truly massive, and—what I find particularly noteworthy—a growing portion of purchases are happening online. According to a Forrester report, 60 percent...

In the last few weeks, it seems that everyone has become convinced that the Software-as-a-Service (SaaS) sector is in trouble, thanks to a sudden decline in stock market valuations of SaaS companies like LinkedIn, Workday and Salesforce. Those concerns aren’t without merit: In one week, the combined stock values of...

As IT companies look to the future, not only in leading innovation, but also in promoting efficient spending, it’s important to consider where your products are being made. Ever-evolving technical requirements make it harder and harder to keep up with the latest innovations. By looking to U.S. manufacturers, you can...

The stores of today are much more than just places to buy and sell products. Shops know more about you than ever before, and the continued research into consumer buying habits is immense. Just as commercials are the hook-and-line to draw someone into a store or promote a product that...

Social media has become the frontline for customer service. According to a 2012 study, nearly half of American consumers used social media to ask questions, report satisfaction, or complain to a business. One-third of social media users preferred “social care” to the phone. Whether you’re prepared for it or not,...

Forms are great marketing tools in your strategy to generate leads. They’re the foundation to strong business relationships because they pave the way for further communication with your potential clients and customers. By having potential clients use forms, it’s fairly easy to acquire leads. With enough info, you can understand...

I will start with a confession: International Women’s Day always bursts my bubble. It reminds me that, as a female entrepreneur, I’m a minority in Tel Aviv, in Israel and throughout the world. Despite my frustration that being a female founder is still considered newsworthy, I do believe that we...

Dominated by Jeff Bezos's online behemoth, of the total $201 billion in retail E-commerce sales in the United States, the following top 20 companies currently accounts for $159 billion of US retail sales overall, with Amazon, Walmart, Apple, Macy’s, and the Home Depot taking the top five spots. The data...

Have you ever questioned or wondered why some issues, problems and challenges do not seem to improve or get better? This is almost similar to throwing darts at a dart board and never seeming to hit the ‘bulls eye’ to score the higher points. Have you ever pulled weeds from...