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Ken Garbez

Ken Garbez

Ken Garbez is vice president of operations at High Tech Locksmiths, the nationwide leader in transponder, remote, high-security, and keyless entry services for cars, pickup trucks, and SUVs.
Money Insider

How to Woo the Budget-Conscious Consumer

It's no secret that everyone loves a good sale. In fact, 79 percent of consumers consider themselves "price conscious." This consumer dynamic has pushed many business owners to worry about how to price their products, charging as little as possible — operating on razor-thin profit margins — to attract increasingly thrifty consumers....