Executive Education

Enterprise App Development Tips: Every Business Incubator Needs

Small business, huge company or massive industry, all of these are diverging their ways in the direction of mobile apps and why not? Call it the latest trend or emerging need or competitor’s threat, mobile app rules them all.

Let’s take a walk back in history, in the year 2015 almost 60% of the business were engaged in having a mobile app for their business. The figures turned to 73% in the last year and when talking about the present year, almost 85% have a mobile app for their business.

Gone are the days when there was a preconceived notion that mobile application development is just for the big companies and not for the business incubators. Tech trends mutate on every breath and business incubators are fairly in the know of the same.

Rapid working abilities, problem Redressal, easy visibility to the audience, everything is possible with enterprise mobile apps. According to US-based study, it has been estimated that by the year 2020, the number of mobile workers in the entire US amounts to 105.3 million or even more which proves that enterprise mobile apps are not going anywhere, they are the ultimate future. Being a business incubator, if you have not pulled your horses yet to thrive in the tech trends, here are some of the app development tips you need to know.

1) Attention span

Users generally have a shorter attention span and keeping them engaged is a roadblock to tackle. Loading time is something you need to focus most on. Users have a plethora of alternatives and if your app takes more time to load they don’t have the patience to wait.

According to one of the research of Google, it has been said that those apps which take more than 3 seconds to load lose 53% of the mobile users. You can’t afford to lose 53% of your potential customer taking away half of your business.

Your enterprise app should be customer engaging. 4 out of 1 user will abandon the app just after a single use. 77% of the users will never see the app again after 72 hours of its usage. Make sure your app doesn’t grab a place in this list and compel the customer to visit, then visit again, and revisit again and again.

2) Pooling market knowledge and vomiting it in your app

Construct a conjoined figure of what’s buzzing up the market and what your business is actually entailing. To make your business more lucrative, construct an app model that promulgates your business and also satisfy customer demand.

Human resource is also something that is an inevitable factor. Qualified staff is in the knowledge of the pros and cons and in’s and out’s of the tricks and tactics of business. Staff can take your business to sky heights or can dump your business into a trash can. Choose which side you want your business to visualize.

3) Opt for realistic approach

You are a business person, you can’t just submit your app to the app store and wait for some magical pixie dust to work its magic and drag users to it. This is simply gibberish. To make an enterprise app visible to the public, marketing strategies should be planned side by side and executed right from the development stage or hire a mobile app development company to get it done.

4) Test to make it best

Well, when you go shopping you put on the outfit before you buy to test whether it suits or not. Well, this is your enterprise app, how could you go live without testing?

Pick a beta audience and check the functionality and working of your app before you go live in the app store. Ensure the beta audience is not in house people and are the actual users to get the unbiased feedback.

Pratik Kanada
Pratik Kanada is the founder & CEO of 360 Degree Technosoft, a leading Mobile app development company which makes app ideas into reality by providing unique design and app development services across IOS and Android platforms.