Think about the world’s biggest brands. Google, Apple, Nike, Coke Cola. Each one has a very distinct brand, and this kind of branding doesn’t happen by accident. Brands play with your emotions. They speak to your sense of style. They even tap into your values. The end result is brand...

“Smart beta” is the title given to a set of investment strategies that have been gaining popularity in the investment industry. Being in the middle ground between active and passive investing, and closely related with factor investing, smart beta funds can lead to misconceptions. In this article, we decipher common...

The multi-billion-dollar wedding industry is rife with many profitable wedding business ideas. Weddings occur on almost a daily basis, and in the United States, $2.4 million weddings happen every year. Right now, the wedding industry makes a minimum annual revenue of $51 billion. This tells us that couples today will...

Prioritizing environmental, social, and governance (ESG) factors when determining a business’s impact is a relatively recent phenomenon. Historically, business executives have viewed that ESG agenda as running counter to the interests of their shareholders, but it's increasingly clear that that is no longer the case. In fact, investors and shareholders...

Public cloud growth continues to outpace the private cloud. Research from the International Data Corporation indicates that private cloud spending increased by 28.2% from 2017 to 2018 to reach $4.6 billion. Meanwhile, spending on public cloud infrastructure grew an astounding 58.9% to reach $10.9 billion. Companies clearly are recognizing the numerous benefits...

In the early days of the internet, the news was always free. In a race to secure eyeballs over subscriptions, every publication launched a website and gave away free access to their content—even while still charging print subscribers. That experiment worked for some publications, but not for others. We’ve seen...

Dangote Group founded by Nigeria’s Aliko Dangote has emerged as the most admired African brand of African origin for the second straight year. Respondents of Brand Africa's 100 Best Brands survey voted Dangote ahead of telecommunications giant, MTN and other big companies and brands on the continent. The seventh edition of the survey conducted...

In today’s world, it’s hard to imagine a more important skill for CEOs than the ability to create and develop high performing teams in their organizations.  I’m sure this fact contributed greatly to Google undertaking Project Aristotle, an in-depth study designed to identify the ingredients for effective teams - so...

Whether you’re partners in a large business or the owner of a small business, billing can be worse than pulling teeth. Least of all because you’re always depending on customers’ and clients’ agreements to pay on time. Here are several methods for improving your billing process – starting immediately. Establish...