Technology has provided businesses with unprecedented advances. But even in this digital age, personal relationships are critical to building trust and loyalty with customers. Despite all the tech advancements, the disruptive force happening in business today is relationship building. Emphasizing the customer satisfaction component of business will only become more...

Millennials live in a mobile-first world where pictures can be retouched in seconds and reshared on multiple social media platforms. Video advertisements are being shortened to keep customers engaged and typical marketing methods aren’t receiving the same returns. Experiential marketing events are the only events that saw a rise in...

Storytelling is a critical element in building a brand. Corporations regularly push their unique origin stories and tales of perseverance toward the public in an effort to foster consumer connections. However, unless those narratives align with what employees experience, they do little to promote any lasting company loyalty. When employees struggle...

Simply coming up with an idea for a product that can solve a problem or make people’s lives easier can be exciting. The prospect of bringing the product to life will only heighten the feeling of excitement further and make you eager to create it and use it to take...

In late 2018, Ernst & Young instigated a ‘Belonging Barometer’. This study of more than 1000 employees confirmed evidence that exclusion is a growing issue in organisations, with more than 40% of those surveyed feeling physically and emotionally isolated in the workplace.  Data from OC Tanner’s 2018 Global Culture Report...

Longevity is usually used as a measuring stick to gauge the quality of life in certain regions. In many ways, it’s very accurate and consistent in doing so. For one, our own biology and genetic markers do have a role to play. The same can be said about our relationship...

There is no doubt about the fact that since the notion of sports is all about competition, excitement, and thrill, not only for the ones directly involved but also for those who enjoy watching it. It is one of the most profitable institutions for making money and even instrumental in...

Stress can prove to be so overwhelming at times that a getaway is the only option one could use to get stable. The perfect option to consider would be a camping trip to the mountains where rejuvenation echoes back to you when you throw away your stress at it. The...

Having stylish and exquisite bikes in your garage is the dream of every bike lover. While some may opt for antic retro looks, others may go for modern and classy designs. On the other hand, some adventure junkies may plan to purchase a super cool sports bike while some may...