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Michael R. Czinkota

Michael R. Czinkota teaches International Business and Trade at Georgetown University’s McDonough School of Business and the University of Kent in Canterbury. His key book (co-authored with Ilkka Ronkainen) is “International Marketing” (10th ed., CENGAGE). Michael R. Czinkota is an opinion columnist for the CEOWORLD magazine.

coronavirus Covid-19 virus

C-Suite Advisory

Battling the Virus Strengthens Education

Michael R. CzinkotaC-Suite Advisory

The Coronavirus is the firing pin for major innovations. In many educational institutions, less than half of the customary study...

The Bear Without The Bull

Executive Insider

The Bear Without The Bull

Michael R. CzinkotaExecutive Insider

There is often a strong desire for partisanship both in our domestic and global thinking. Russia keeps being framed as...

The Secret to Trade Policy Success

Michael R. CzinkotaCEO Insider

University teaching is again in session. As in past summer and fall semesters I teach international business at both Georgetown...

Business Tavelers At Airport

C-Suite Advisory

It’s Good To Be Home Again

Michael R. CzinkotaC-Suite Advisory

I have returned from my annual summer trip to Europe and report that conditions have changed. In England stood out...

C-Suite Advisory

Marketing The Olympics VS. The Super Bowl: Some Key Differences

Michael R. CzinkotaC-Suite Advisory

The Super Bowl reached viewers around the world, but Olympic advertisers will be communicating with a much broader audience from...

Business Education

For your long-term success sponsor innovation and enter Asian markets

Michael R. CzinkotaBusiness Education

In a recent column in Marketing Management we explained the inevitability of the rest of the world catching up to...