The global uncertainty surrounding the coronavirus disruption intensifies. Questions of human safety and business continuity reach far beyond the assessment of lock-down orders. In light of a pandemic, transmission expectations are sufficiently likely for an ongoing viral world exposure. What can be done to manage the unexpected? Which analogue situations...

A useful analysis requires the understanding of data and a belief both in the data and their issuer. Companies, organizations, and scholars wary widely in their interpretation and use. International comparisons often differ substantially in data collection and quality control. This commentary eases comparisons of research across national borders. Here...

The Coronavirus is the firing pin for major innovations. In many educational institutions, less than half of the customary study time is invested in this year’s academic spring semester. There is some distance learning, but in many instances, the faculty is very much dependent on technology which they learn from...

There is often a strong desire for partisanship both in our domestic and global thinking. Russia keeps being framed as our most vile adversary. Such thinking has much historic background . Of particular worry has been competition in technology – one can still recall the Russian leadership reputation effects of...

University teaching is again in session. As in past summer and fall semesters I teach international business at both Georgetown University in Washington D.C. and at Kent University in Canterbury, U.K. With students I note three different categories of sentiments, quite telling of voting tendencies.  Two virtually equal blocs boast...

I have returned from my annual summer trip to Europe and report that conditions have changed. In England stood out for the views by its educated experts on money and markets. They don’t know and don’t care. New announcements and shifts are just shrugged off or, worse yet, ignored. Refusing...

The Super Bowl reached viewers around the world, but Olympic advertisers will be communicating with a much broader audience from diverse cultures who will bring with them a different set of interests and emotions. To persuade such a multicultural audience, advertising will need to seek commonalities of the mind and...

In a recent column in Marketing Management we explained the inevitability of the rest of the world catching up to us in business and technical expertise and why it is imperative that we increase the productivity of our innovation commercialization as a nation. We suggested nationwide innovation scholarships that create...