Executive Insider

In many businesses, management functions as the hub of the company’s “wheel.” Without the hub holding together the spokes — the suppliers, employees, and customers — the wheel can't turn. As a business owner, it's easy to think that by micromanaging, you’re setting your company up for a successful sale...

Industries such as automotive and medical devices are experiencing a unique transformation in adopting new technologies that are not yet clearly regulated. For example, the software in car brakes is heavily regulated, but the AI software that drives the entire car isn’t. Moreover, many IT organizations have taken advantage of...

When business and financial newscasters report on the economic landscape of North America and what it means for the rest of the world, it is almost always centered entirely on the United States. This is of course not without justification, as the United States is still the largest nominal national...

What I love about marketing and advertising is the fluidity; the ebb; the flow. Trends constantly change. But some things don’t change. In 1776 economist Adam Smith introduced three axiomatic principles of marketing that still stand: needs, wants and demands. Whether you design a billboard in a virtual game, oversee...

In today’s ever-changing business environment, it’s become increasingly difficult for companies to find a sustainable, competitive advantage. Product innovation is quickly copied and commoditized. This new age demands a bold, new approach with a fresh perspective and creative thinking. “The building and keeping of trust in a brand is vital...

Thanks in part to the explosion of social media and micro-influencers, it’s an exciting time to seriously consider starting your franchise empire if your business meets the criteria for franchisability. If you’re looking to rapidly grow your business to multiple locations in return for giving up some local control, then...

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Storytelling is a critical element in building a brand. Corporations regularly push their unique origin stories and tales of perseverance toward the public in an effort to foster consumer connections. However, unless those narratives align with what employees experience, they do little to promote any lasting company loyalty. When employees struggle...

More and more people are turning to business coaches to accelerate their growth. In fact, you’d be hard-pressed to find a Fortune 500 company that doesn’t use coaching to grow the leadership capabilities of their senior executives by leaps and bounds. When their leaders grow, these companies know that the...

How do you make your business boom? Craft a welcome and differentiated brand experience by following the lead of AIrBnB.  In 10 short years, the home-share juggernaut has completely disrupted the hospitality industry — listing more than 5 million properties worldwide, processing over 400 million guest arrivals, and earning at...