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Companies have been on the burn to figure out how to get their businesses back to normalcy post-pandemic. And that means trying to figure out a way to get sales back up to par and improve revenue streams again.  One of the key elements for both improving and maintaining sales...

This is perhaps the most interesting part of a customer’s perception of your business…Once you have decided where you want to position yourself in the price market, it will be very difficult to change. Remember, once a potential customer believes something, it is virtually impossible to change their mind. When...

Does your business have a story to tell? Shanir Kol: My journey as an entrepreneur started way back in 1999 soon after I returned from my studies at the California State University Business School in Northridge, CA. As a budding businessman, my determination was always to help customers make informed...

“Leaders are dealers in hope”. Thus, spake Napoléon Bonaparte. I’ve always liked this quote because it very simply captures the emotional dimension of leadership. The challenge of winning the hearts and minds of those that follow. No easy task. Especially when things are moving fast and/or times are tough. Yes...

T-Boz, Left Eye, and ChilLi formed the famed female group TLC. Their smash hit “Waterfalls” was considered one of their biggest successes on the charts. With deep life meaning laced over every lyric, “Waterfalls” reminded us to avoid chasing waterfalls, or in more direct terms, negative habits and reckless behavior....

Ayden Hector WSU Defensive Back has received as much press for his volunteer work as for his athletic prowess. Hector is the President of B.Box, a charity that helps bring a bit of normalcy to the lives of homeless youth, allowing them to celebrate birthdays and other holidays. Hector’s older...

A common roadblock to growing your business and reaching full potential is the lack of monetary investment required to seize an opportunity and fund your operations. Capital investment is the acquisition of physical assets for use in furthering your long-term business goals. Capital investment can come from a wide variety...

Evgeniya Kuzmina, partner and director of communications and PR at the SPLASH agency, has made a significant contribution to the industry in the recent decade. In this interview with the CEOWORLD Magazine, she reflects on her career path and shares her insights about achieving success and overcoming challenges.  Q: Please...

Evvy’s on a mission to close the gender health gap, and the health brand that’s revolutionizing how the female body is studied will be making history on June 10 with the debut of Equal Research Day. Evvy was co-founded by Stanford friends Priyanka Jain and Laine Bruzek, and the duo...

The idea of adopting a vegan lifestyle came to the mind of a Canadian sublime producer, writer, TV host, and entrepreneur, Nafsika Antypas, who wanted to create an exclusive brand that brings a difference in people's lives through a transformation with food.   As a seasoned entrepreneur, Nafsika Antypas, works to...