Marcos Rivera

Marcos Rivera

Marcos Rivera, founder and CEO of Pricing I/O, is a B2B SaaS pricing expert who uses his street smarts to help companies capture value and unlock growth. With over 20 years of experience, Marcos has a knack for effortlessly delivering complex ideas, leaving his clients feeling confident and clear on scalable monetization models bound to impress SaaS executives, board members, investors, and customers. As a former operating executive with Vista Equity Partners, focusing on value creation areas of product management and pricing, coupled with his experience as an author, entrepreneur, and investor, Marcos knows the formula for success in B2B SaaS strategy. Marcos coaches SaaS Founders worldwide and is a frequent speaker, guest lecturer, and adviser to startups. He is also the author of the book, Street Pricing: A Pricing Playlist for Hip Leaders in SaaS.


Marcos Rivera is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn.
Marcos Rivera
Big Picture

Don’t Go Chasing Waterfalls: The Dark Side to Pricing

T-Boz, Left Eye, and ChilLi formed the famed female group TLC. Their smash hit “Waterfalls” was considered one of their biggest successes on the charts. With deep life meaning laced over every lyric, “Waterfalls” reminded us to avoid chasing waterfalls, or in more direct terms, negative habits and reckless behavior....