archiveDirector Insider

What does a publishing company have to do to sell 2 million books in a single year? For Puppy Dogs & Ice Cream, the answer is perhaps unexpected: combine meaningful topics for kids with innovative direct-to-consumer marketing tactics. It’s an unconventional approach, but it’s working — big time. Puppy Dogs...

“Exuma is poised to be the next real growth opportunity for real estate and business development in the Bahamas.” Exuma, an island south-centrally located in the Bahamas chain is known for its crystal blue waters, friendly people and its position near the tropic of cancer. As an increasingly popular vacation...

Analysts had been predicting the death of bricks and mortar retail for several years before COVID-19 came on the scene, but the pandemic accelerated the long drawn-out decline of bricks and mortar retail. It dealt a death blow to a number of beloved bricks and mortar brands, including Century 21,...

Amazon is the largest online trading platform in the world. Dealing with it, a seller must get familiar with the law policy in the United States and the scope of taxes to pay. This article is about the charges that sellers should pay for selling their goods on the Amazon...

When people think of personal reputation management, they immediately think about celebrities or politicians. But everyone has a reputation, and it’s one of your most important assets. A positive reputation attracts great talent to your organisation and helps you negotiate and collaborate more easily. I work extensively with mid-level leaders...

A few years ago, my husband and I found ourselves in one of those seriously hard-knock predicaments. The entrepreneur life had really chewed us up and spit us out. Deal after deal we were trying to do didn’t work and we found ourselves living in Mexico with $400 in the...

Serial entrepreneur Liviu Tanase, founder and CEO of ZeroBounce, knows a thing or two about running a business during difficult times. In the more than 17 years since he founded his first company, he’s seen and learned a lot.  His credo to growing a business: strive to be of great...

Every architectural structure has its own aesthetic appeal. Each architect is a unique talented person holding lots of creativity. This article is dedicated to the top 10 architects around the world who most people have admired during the years. Moshe Safdie: He was born in Haifa in 1938. He is...

Three out of four US adults plan to travel at least once in the next six months according to new research and its insights which show that Americans’ feelings about travel have changed.  MMGY Travel Intelligence has released the 2021 “Summer Edition” conducted in June 2021. The last findings in...

Strategic partners understand how essential a company’s culture is to success. Research illustrates that companies unable to build synergistic, functional cultures feel the sting of talent loss, increased employment cycles, and gaps in mission-essential roles. Now, more than ever, it is imperative to build a positive organizational culture to prevent...