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A recent study by Gartner provided an eye-catching headline: “By 2025, 75% of companies will ‘break-up’ with poor-fit customers as the cost of retaining them eclipses good-fit customer acquisition costs.” Writing about their findings in a research paper titled Top Predictions for Customer Service Leaders in 2022 and Beyond, Gartner...

Looking at the state of the world in 2019 versus 2022, pre and post pandemic, shows two completely different realities. COVID and the pandemic it caused fundamentally shifted the ways people communicate and interact. For example, the video service Zoom went from a niche application to one of the most...

Southeastern University president Dr. Kent Ingle believes there is a crisis in higher education, one which can only be solved through innovative and revolutionary ideas. The thought and ministry leader and influential figure is lighting a fire in the future graduates of America and leaving his mark on each one...

So you want to be a YouTuber? Get in line. With over 500 hours of content uploaded to the video-sharing giant every minute, it can feel almost impossible for new creators to cut through the noise. One of the most grueling parts of YouTubing can be the content creation itself....

Leaders can make thousands of decisions in a single day that affect everyone in their organizations. Unfortunately, status quo bias can interfere with your ability to make the best choices. To overcome status quo bias, you must understand what causes it. Then, you can implement the following strategies to ensure...

Alignment of all capital assets drives organizational effectiveness and success. Human capital, at every level, is the critical asset from which everything else is derived.  Finding great talent used to be like finding the proverbial needle in a haystack. The reality today in human capital endeavors is that the entire...

“The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic” – so said management guru Peter Drucker, in a truism that speaks volumes in a post-Covid age.  The US labor market stands at a crossroads right now, with new and volatile crosswinds...

Dear friends, I come from Greece and I have been dealing with Strategic Communication in an international environment since 1995. Since we are talking about Communication, it makes sense to deal with all its forms. More so when we talk about Strategy, because we have to give special importance to...

JPMorgan CEO Jamie Dimon recently claimed that returning to the office will help improve diversity. And if he’s right, that’s an important argument for office-centric work. After all, extensive research shows that improving diversity boosts both decision-making and financial performance. Yet does office-centric work really improve diversity? Meta Platforms -...

Data analytics can help organizations do everything from tailoring a marketing pitch for a single customer, to identifying and mitigating risks for their businesses. Data analytics ranges from processing simple routine tasks to complex behavioral analysis and predictive modeling. Simplifying Organizational Sales and Marketing Strategies Organizations use data analytics to...