archiveChief Research Officer Insider

Dear friends, I come from Greece and I have been dealing with Strategic Communication in an international environment since 1995. Since we are talking about Communication, it makes sense to deal with all its forms. More so when we talk about Strategy, because we have to give special importance to...

JPMorgan CEO Jamie Dimon recently claimed that returning to the office will help improve diversity. And if he’s right, that’s an important argument for office-centric work. After all, extensive research shows that improving diversity boosts both decision-making and financial performance. Yet does office-centric work really improve diversity? Meta Platforms -...

Data analytics can help organizations do everything from tailoring a marketing pitch for a single customer, to identifying and mitigating risks for their businesses. Data analytics ranges from processing simple routine tasks to complex behavioral analysis and predictive modeling. Simplifying Organizational Sales and Marketing Strategies Organizations use data analytics to...

When you think of the public sector, “efficient” isn’t the first word that comes to mind. But could it be? Take Denver’s Department of Excise and Licenses, which slashed wait times from one hour and 40 minutes to just seven minutes, and then eliminated them completely. Or the Washington State...

Do women love flowers? Of course, they do. Maybe the famous actress Drew Barrymore, when planning to start her own business, thought just like this. Women love flowers. So, she decided to name her two new brands, Flower Beauty and Flower Home. Drew Barrymore has many years in the beauty...

A great deal of media attention these days, after our post-pandemic “lockup,” has centered on what many people refer to as “revenge” travel – traveling because “we can.” To wit, rising prices on virtually all aspects of travel combined with congestion at our airports has garnered much of the recent...

We have experienced a wake-up call on several fronts that is prompting many to reflect on what is important in life. Since March of 2020, our work and personal world has completely changed and we are continuing to struggle to balance our work with our lives. More than 50 million...

Don’t Ask How Your People Are Doing; Ask This Instead. More than 47 million Americans left their jobs last year, and the trend known as the Great Resignation seems to be continuing as near-record numbers of people keep quitting. Beyond the headaches for hiring managers and the people left behind...

There are a lot of people who wish to settle abroad permanently. The ones who do not want to take the longer turn tend to buy the citizenship of the country. Money can buy you anything, which also includes citizenship in some countries. Buying citizenship on cash is per se...

If you want to write a book but don’t know how to go about getting started, you are not alone. Maybe the thought has crossed your mind during the pandemic that you have great business lessons to tell, or you want to write about your own personal experiences or maybe...