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Monday, May 20, 2024

archiveChief Privacy Officer Insider

Brent Keltner
Tech and Innovation

Your Brand Promise Is Too Important for the Marketing Department

Your brand promise communicates the value you create for buyers and customers. It cuts across your brand strategy, content strategy, product experience, as well as sales and service execution. Content strategy is your single best tool to consistently bring your brand promise alive in buyer and customer interaction. But most...
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