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archiveChief Budget Officer Insider

Tech and Innovation

Millennials Make 73% of B2B Buying Decisions: Here’s What They Want In Return

Business-to-business (B2B) buying cycles have grown increasingly complex over the years, with 77% of buyers agreeing their last purchase was over complicated. Typically, the B2B buying cycle can last from a couple of weeks to months, with an average of 6 to 10 people involved, according to Gartner. Most of...
CEO Advisory

CEO Peer Advisory Groups and Backup Cameras

I am often complimented (or accused) of linking situations, circumstances, or services that don’t have any direct relationship with one another and suggesting that there is something to be learned from the comparison. So, is equating backup cameras (now mandatory in all American-made cars) to CEO peer advisory groups far-fetched?...
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