archiveC Suite Insider

The name is the business very window to the world. It is what people will know it as, and how you will be remembered. It is such an important part of any start-up journey and should be done in a creative and carefully conducted manner. While some of the most...

What happens when a highly successful, multi-level-C-Suite visionary leader decides to become the new owner of a small, chic, bridal boutique nestled in a loft in Soho? The wedding dreams of New York brides started coming true – one gorgeous bridal gown at a time. High powered exec, Laura McQuade...

If you are trying to raise awareness for your company, there are lots of options you have available. Even though you can invest in a traditional marketing campaign and raise awareness online, you should also consider running a special promotion from time to time. This can make a significant difference...

Will the AFP4.0 result in a major shift for the field of aviation manufacturing? As Electroimpact CEO and the inventor of this new system, I am confident this new, revolutionary system will make waves for years to come.  I established Electroimpact more than 35 years ago, shortly after earning my...

It was the beginning of 2020 when the Swiss government decided that in-person classes could no longer be permitted. From one day to the next, classes became virtual. The impact of this decision on students and teachers was tremendous. As a lecturer during this time, one of the biggest struggles...

It’s tragically common for people in organizations to be promoted up the hierarchy to their “level of incompetence,” a concept in management known as the Peter Principle. They are promoted because they did well in their previous job, not based on their potential to meet the needs of the new...

The marketing strategy has many small steps that have to be completed successfully in order for the company to be profitable. However, there are four big umbrellas that define how the layout should be structured. Whenever we have to think about big plans and long-term goals we start from the...

A CEO change is always an exciting moment for all parties involved. Boards invest immense time and resources to find the next CEO for the firm. Stakeholders, inside and outside of the firm, are on their toes, as they try to anticipate where the new leader will take the organization....

Acquiring a new customer can be up to five times more expensive than retaining a current one. Similarly, just a 5% boost in customer retention can increase profits by more than 90%. Rhett Power shares tips for company leaders looking to gain loyal lifelong fans. In 2021, companies should focus...

Traditionally, corporate culture was seen a supporting player in the world of business. Important, sure – maybe even be a key contributor in hiring and retaining talent - but not part of the engine that was driving organizational performance. As our understanding of the role culture plays has evolved, so...