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5 Ways to Leverage Packaging As a Marketing Tool

According to a study by the global research company IPSOS, 72 percent of Americans say the design of a product’s packaging influences their purchasing decisions. Because packaging conveys brand identify and creates the first impression associated with a company, it’s important not to overlook this aspect of product development. The...
CEO Insider

Six Elements of Growth

Whether you’re growing plants, people, business – or all three – you know that growth takes certain elements. In recent months, I have learned how important the growth hormone is for humans, for example. It is active at relatively high levels for most people until about the age of 25....
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