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CEO Insider

CEO Insider

7 Reasons Your Business Should Go Green

For years now, “going green” has been a trendy buzzword for businesses of all sizes. Now that climate change is making a real impact on the way we live, however, it’s become more pressing than ever for everyone—individuals and businesses alike—to take decisive action to limit our impact on the...
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CEO Insider

5 Ways to Leverage Packaging As a Marketing Tool

According to a study by the global research company IPSOS, 72 percent of Americans say the design of a product’s packaging influences their purchasing decisions. Because packaging conveys brand identify and creates the first impression associated with a company, it’s important not to overlook this aspect of product development. The...
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