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CEO Insider

CEO Insider

Three Ways to Strengthen Brand Reputation During the Pandemic

During an economic downturn, it’s traditionally the marketing budget that’s first on the chopping block. Some B2B tech companies think that in such a crisis situation, no one will be buying their solutions – this is how they end up jeopardizing their long-term market share. However, the companies that put customer needs...
CEO Insider

The Five Attributes of Successful Startup CEOs

Even though every person is different, and every manager has a unique management style, when looking at many of the successful startup CEOs, one finds interesting similarities. These similarities related to their management characteristics can be categorized into five main attributes: They are leaders, not managers When you are a...
CEO Insider

AC_DC and Breakeven Analysis

A single procedure suffices, just one and the same algorithm, both to elaborate various AC_DC calculations (AC: Absorption Costing or full costing. DC: Direct Costing or marginal costing or differential costing) and to perform breakeven analysis to the fullest extent. Breakeven analysis, under the assumption 'production volume is equal to...
CEO Insider

Proper Money Calculus

In (business) economics one often has to deal with amounts of money at different points in time. One cannot say much about main economical issues without proper money calculus. Using PPR (Period Percentage Rate, any period, any rate) i.e. Discrete Compound Interest to rank investments is often deceptive. Financial tools...
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