CEO Advisory

There was a time when getting “internet money” was simple. Digital marketing mainly meant stuffing keywords into a few pieces of content, then duplicating that content everywhere online. It wasn’t long before Google revved up its search engine to stop this practice, yet the digital advertising landscape still gives the...

There was a time when corporate reputation was marketing’s product, and reputation risk was marketing’s responsibility. Recent legal events are all flashing warning signs to CEOs and board members that reputation risk, having become now both a corporate and personal matter in courts of law as well as in the...

It turns out, Switzerland is the best country in the world for expatriate workers for 2019, according to the latest HSBC Expat Explorer report. The Swiss nation jumped up the rankings from 8th place last year. Thanks to the low crime rate, good pay, fast career progression, and stunning beauty...

According to studies from Development Dimensions International (DDI), empathy is the single most desirable trait in an effective leader. When people feel like they are valued, like they are part of something, they are happier and more engaged in their work, which leads to better outcomes for both people and organizations....

There's a chance President Donald Trump didn't think it through when he introduced new tariffs on China. He might have thought that luxury brands and major companies in Asia would be the only ones really hurt by the decision and that China would deal with the costs of the rest...

The transition phase of going to a business school brings a lot of mixed emotions, from excitement to fear. Anxiety and nervousness is usual and expectable when you are going to your business school for the first time. From academic aspect to making friends, taking a note of a plenty...

At every point in your startup’s lifecycle, you will need to face some decisions regarding funding. No matter how absolutely groundbreaking and fantastic your ideas are, the implementation requires resources- both financial and material. As a founder, you’ll be faced time and time again with figuring out how and where...

A wise person once said, “Be yourself. Everyone else is already taken.” This is such an obvious and simple statement, yet so many of us struggle with being our authentic selves. We pretend to be someone else to guard against our insecurities or perceived inadequacies. But when a person—especially a...

What is burn out? As per WHO- World Health Organisation, burn out is an occupational phenomenon and is defined as “A syndrome conceptualized as resulting from chronic workplace stress that has not been successfully managed”. Burn out is becoming more and more visible these days as more people have started...

Mobile phones have become ubiquitous -- always on, everywhere. With two-thirds of the world’s population on mobile, these devices have become the most personal and powerful digital channel for people to interact with each other and directly with brands. Users are turning to their devices to search for information, purchase...