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Home » Latest » Executive Opinions » Hallmark Media’s Wonya Lucas to Depart as President and CEO

Executive Opinions

Hallmark Media’s Wonya Lucas to Depart as President and CEO

Wonya Lucas
Wonya Lucas (PHOTO: Hallmark Media)

At the end of this year, Wonya Lucas will be leaving her role as president and CEO of Hallmark Media. Hallmark Companies CEO, Mike Perry, will take over her responsibilities, while Lucas will remain on Hallmark’s board of directors. Perry will work closely with Lucas and the Hallmark Media executive leadership team to manage the media business and ensure a smooth transition.

In 2020, Lucas took on the role of president and CEO of Hallmark Media during a challenging time after the departure of former CEO Bill Abbott. Throughout her three-year tenure, Lucas played a crucial role in securing new partnerships for the company, resulting in the distribution of its content across various digital platforms such as Comcast’s Peacock, Google-backed YouTube, and Disney’s Hulu.

In reflecting on her time at the company, Lucas expressed her honor in leading it and her immense pride in the progress made towards creating an enhanced entertainment experience that fosters emotional connections and meaningful moments for audiences.

“I am honored to have led this company and am tremendously proud of the progress we’ve made by creating an evolved entertainment experience that inspires meaningful, emotionally connected moments for our audiences,” said Lucas. “My passion for the Hallmark brand has grown in deeply rewarding ways and will remain paramount as I continue to help guide Hallmark Media’s future in a more strategically focused capacity.”


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Sophie Ireland, PhD
Sophie Ireland, PhD in Media Entrepreneurship & Strategy, is the Senior Economist and Finance Editor at CEOWORLD Magazine, where she brings over 15 years of editorial and consulting experience across finance, media strategy, and executive communications. Sophie began her career as a financial journalist, reporting on Wall Street during the global financial crisis, before transitioning into corporate branding for Fortune 500 firms.

Her dual background in journalism and PR gives her a rare edge—she not only understands what moves the markets, but also how companies manage messaging and reputation during pivotal business moments. At CEOWORLD, Sophie curates high-level editorial content that blends financial literacy with strategic storytelling. She focuses on leadership visibility, earnings communication, investor relations, and market forecasting.

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